#781A4D#781A4D
#781A4D is a dark, vivid pink. Relative luminance 0.053; OKLCH L 39.3% C 0.137 H 352.3°. Best body text is #FFFFFF at 10.23:1 contrast (WCAG AA passes).
Color values
| HEX | #781A4D |
|---|---|
| RGB | rgb(120, 26, 77) |
| HSL | hsl(327, 64%, 29%) |
| HSV | hsv(327, 78%, 47%) |
| CMYK | cmyk(0%, 78.3%, 35.8%, 52.9%) |
| CIE-LAB | lab(27.49, 44.23, -7.15) |
| CIE-LCH | lch(27.49, 44.80, 350.82°) |
| OKLab | oklab(39.3% 0.1356 -0.0184) |
| OKLCH | oklch(39.3% 0.137 352.3) |
| XYZ | xyz(9.4552, 5.2688, 7.5388) |
| Luminance | 0.0527 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 3.26
Velvet
#750851
ΔE00 3.33
Wine (survey)
#80013F
ΔE00 4.84
Reddish Purple
#910951
ΔE00 4.98
Merlot
#730039
ΔE00 4.99
Mulberry
#920A4E
ΔE00 5.54
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781A4D #1A7845
analogous
#741A78 #781A4D #781A1E
triadic
#781A4D #4D781A #1A4D78
tetradic
#781A4D #78741A #1A7845 #1A1E78
square
#781A4D #78741A #1A7845 #1A1E78
split-complementary
#781A4D #1E781A #1A7874
monochromatic
#190510 #460F2D #781A4D #AA256D #D4388D
Accessibility & contrast
On white
10.23
#781A4D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.05
#781A4D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781A4D
10.23:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781A4D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781A4D | 1.00 | 10.23 | 2.05 | 10.23 |
| #FFFFFF | 10.23 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.05 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.23 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2B364E
Deuteranopia (green-blind)
#46474B
Tritanopia (blue-blind)
#821231
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #781a4d; /* rgb */ color: rgb(120, 26, 77); /* oklch */ color: oklch(39.3% 0.137 352.3);
Tailwind
colors: {
custom: {
50: '#a3617e',
500: '#781a4d',
950: '#000000',
},
}SCSS
$custom: #781a4d; $custom-light: #a3617e; $custom-dark: #000000;
JSON
{
"hex": "#781a4d",
"rgb": {
"r": 120,
"g": 26,
"b": 77
},
"hsl": {
"h": 327.447,
"s": 64.384,
"l": 28.627
},
"oklch": {
"l": 0.39297,
"c": 0.13683,
"h": 352.3
},
"luminance": 0.05268
}Semantic roles & 50–950 ramp
primary
#781A4D
secondary
#41AC72
accent
#E78D40
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#10050A
muted
#7F7A7C