#781A49#781A49
#781A49 is a dark, vivid pink. Relative luminance 0.052; OKLCH L 39.1% C 0.135 H 355.0°. Best body text is #FFFFFF at 10.28:1 contrast (WCAG AA passes).
Color values
| HEX | #781A49 |
|---|---|
| RGB | rgb(120, 26, 73) |
| HSL | hsl(330, 64%, 29%) |
| HSV | hsv(330, 78%, 47%) |
| CMYK | cmyk(0%, 78.3%, 39.2%, 52.9%) |
| CIE-LAB | lab(27.34, 43.76, -4.70) |
| CIE-LCH | lch(27.34, 44.01, 353.87°) |
| OKLab | oklab(39.14% 0.1344 -0.0118) |
| OKLCH | oklch(39.14% 0.135 355) |
| XYZ | xyz(9.3183, 5.2141, 6.8177) |
| Luminance | 0.0521 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 2.60
Wine (survey)
#80013F
ΔE00 3.85
Merlot
#730039
ΔE00 4.06
Velvet
#750851
ΔE00 4.37
Reddish Purple
#910951
ΔE00 4.78
Mulberry
#920A4E
ΔE00 5.12
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781A49 #1A7849
analogous
#781A78 #781A49 #781A1A
triadic
#781A49 #49781A #1A4978
tetradic
#781A49 #78781A #1A7849 #1A1A78
square
#781A49 #78781A #1A7849 #1A1A78
split-complementary
#781A49 #1A781A #1A7878
monochromatic
#19050F #460F2A #781A49 #AA2568 #D43886
Accessibility & contrast
On white
10.28
#781A49 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.04
#781A49 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781A49
10.28:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781A49 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781A49 | 1.00 | 10.28 | 2.04 | 10.28 |
| #FFFFFF | 10.28 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.04 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.28 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D354A
Deuteranopia (green-blind)
#474747
Tritanopia (blue-blind)
#820F2F
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #781a49; /* rgb */ color: rgb(120, 26, 73); /* oklch */ color: oklch(39.1% 0.135 355.0);
Tailwind
colors: {
custom: {
50: '#a3617b',
500: '#781a49',
950: '#000000',
},
}SCSS
$custom: #781a49; $custom-light: #a3617b; $custom-dark: #000000;
JSON
{
"hex": "#781a49",
"rgb": {
"r": 120,
"g": 26,
"b": 73
},
"hsl": {
"h": 330,
"s": 64.384,
"l": 28.627
},
"oklch": {
"l": 0.39137,
"c": 0.13489,
"h": 355
},
"luminance": 0.05213
}Semantic roles & 50–950 ramp
primary
#781A49
secondary
#41AC77
accent
#E79440
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100509
muted
#7F7A7B