#781A1D#781A1D
#781A1D is a dark, vivid red. Relative luminance 0.048; OKLCH L 38.0% C 0.128 H 24.3°. Best body text is #FFFFFF at 10.69:1 contrast (WCAG AA passes).
Color values
| HEX | #781A1D |
|---|---|
| RGB | rgb(120, 26, 29) |
| HSL | hsl(358, 64%, 29%) |
| HSV | hsv(358, 78%, 47%) |
| CMYK | cmyk(0%, 78.3%, 75.8%, 52.9%) |
| CIE-LAB | lab(26.22, 40.18, 23.26) |
| CIE-LCH | lch(26.22, 46.43, 30.07°) |
| OKLab | oklab(37.95% 0.1169 0.0528) |
| OKLCH | oklch(37.95% 0.128 24.3) |
| XYZ | xyz(8.3379, 4.8219, 1.6538) |
| Luminance | 0.0482 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Burgundy
#800020
ΔE00 4.08
Wine Red
#7B0323
ΔE00 5.04
Rosewood
#65000B
ΔE00 5.08
Claret
#680018
ΔE00 5.45
Crimson (survey)
#8C000F
ΔE00 5.50
Reddy Brown
#6E1005
ΔE00 5.62
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781A1D #1A7875
analogous
#781A4C #781A1D #78461A
triadic
#781A1D #1D781A #1A1D78
tetradic
#781A1D #4C781A #1A7875 #461A78
square
#781A1D #4C781A #1A7875 #461A78
split-complementary
#781A1D #1A7846 #1A4C78
monochromatic
#190506 #460F11 #781A1D #AA2529 #D4383D
Accessibility & contrast
On white
10.69
#781A1D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.96
#781A1D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781A1D
10.69:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781A1D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781A1D | 1.00 | 10.69 | 1.96 | 10.69 |
| #FFFFFF | 10.69 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.96 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.69 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#36311C
Deuteranopia (green-blind)
#4D451A
Tritanopia (blue-blind)
#85001C
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #781a1d; /* rgb */ color: rgb(120, 26, 29); /* oklch */ color: oklch(38.0% 0.128 24.3);
Tailwind
colors: {
custom: {
50: '#a65f59',
500: '#781a1d',
950: '#000000',
},
}SCSS
$custom: #781a1d; $custom-light: #a65f59; $custom-dark: #000000;
JSON
{
"hex": "#781a1d",
"rgb": {
"r": 120,
"g": 26,
"b": 29
},
"hsl": {
"h": 358.085,
"s": 64.384,
"l": 28.627
},
"oklch": {
"l": 0.37952,
"c": 0.12828,
"h": 24.3
},
"luminance": 0.04821
}Semantic roles & 50–950 ramp
primary
#781A1D
secondary
#41ACA9
accent
#E7E240
background
#FBF5F5
surface
#F6EAE9
border
#D0C6C5
text
#110503
muted
#807978