#78181D#78181D
#78181D is a dark, vivid red. Relative luminance 0.047; OKLCH L 37.8% C 0.130 H 23.6°. Best body text is #FFFFFF at 10.79:1 contrast (WCAG AA passes).
Color values
| HEX | #78181D |
|---|---|
| RGB | rgb(120, 24, 29) |
| HSL | hsl(357, 67%, 28%) |
| HSV | hsv(357, 80%, 47%) |
| CMYK | cmyk(0%, 80%, 75.8%, 52.9%) |
| CIE-LAB | lab(25.97, 40.88, 22.97) |
| CIE-LCH | lch(25.97, 46.89, 29.34°) |
| OKLab | oklab(37.77% 0.1191 0.0522) |
| OKLCH | oklch(37.77% 0.13 23.6) |
| XYZ | xyz(8.2951, 4.7363, 1.6396) |
| Luminance | 0.0474 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Burgundy
#800020
ΔE00 3.66
Wine Red
#7B0323
ΔE00 4.61
Rosewood
#65000B
ΔE00 4.95
Claret
#680018
ΔE00 5.09
Crimson (survey)
#8C000F
ΔE00 5.64
Blood
#770001
ΔE00 5.83
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#78181D #187873
analogous
#78184D #78181D #784318
triadic
#78181D #1D7818 #181D78
tetradic
#78181D #4D7818 #187873 #431878
square
#78181D #4D7818 #187873 #431878
split-complementary
#78181D #187843 #184D78
monochromatic
#1A0506 #450E11 #78181D #AB2229 #D6343C
Accessibility & contrast
On white
10.79
#78181D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.95
#78181D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #78181D
10.79:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##78181D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##78181D | 1.00 | 10.79 | 1.95 | 10.79 |
| #FFFFFF | 10.79 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.95 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.79 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#35301C
Deuteranopia (green-blind)
#4D451A
Tritanopia (blue-blind)
#85001B
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #78181d; /* rgb */ color: rgb(120, 24, 29); /* oklch */ color: oklch(37.8% 0.130 23.6);
Tailwind
colors: {
custom: {
50: '#a65e59',
500: '#78181d',
950: '#000000',
},
}SCSS
$custom: #78181d; $custom-light: #a65e59; $custom-dark: #000000;
JSON
{
"hex": "#78181d",
"rgb": {
"r": 120,
"g": 24,
"b": 29
},
"hsl": {
"h": 356.875,
"s": 66.667,
"l": 28.235
},
"oklch": {
"l": 0.37765,
"c": 0.13006,
"h": 23.6
},
"luminance": 0.04735
}Semantic roles & 50–950 ramp
primary
#78181D
secondary
#3FADA7
accent
#EAE13E
background
#FBF5F5
surface
#F6EAE9
border
#D0C6C5
text
#110503
muted
#807978