#781774#781774

#781774 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.1% C 0.166 H 330.0°. Best body text is #FFFFFF at 9.66:1 contrast (WCAG AA passes).

Color values

HEX	#781774
RGB	rgb(120, 23, 116)
HSL	hsl(302, 68%, 28%)
HSV	hsv(302, 81%, 47%)
CMYK	cmyk(0%, 80.8%, 3.3%, 52.9%)
CIE-LAB	lab(29.08, 50.87, -30.11)
CIE-LCH	lch(29.08, 59.11, 329.38°)
OKLab	oklab(41.07% 0.144 -0.0832)
OKLCH	oklch(41.07% 0.166 330)
XYZ	xyz(11.2045, 5.8677, 17.0621)
Luminance	0.0587 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#781774 #17781B

analogous

#4B1778 #781774 #781743

triadic

#781774 #747817 #177478

tetradic

#781774 #784B17 #17781B #174378

square

#781774 #784B17 #17781B #174378

split-complementary

#781774 #437817 #17784B

monochromatic

#1A0519 #450D42 #781774 #AB21A6 #D832D1

Accessibility & contrast

On white

9.66

#781774 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#781774 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #781774

9.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##781774	#FFFFFF	#000000	##FFFFFF
##781774	1.00	9.66	2.17	9.66
#FFFFFF	9.66	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#063C76

Deuteranopia (green-blind)

#364972

Tritanopia (blue-blind)

#7D2645

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #781774;
/* rgb */ color: rgb(120, 23, 116);
/* oklch */ color: oklch(41.1% 0.166 330.0);

Tailwind

colors: {
  custom: {
    50: '#a2619c',
    500: '#781774',
    950: '#000000',
  },
}

SCSS

$custom: #781774;
$custom-light: #a2619c;
$custom-dark: #000000;

JSON

{
  "hex": "#781774",
  "rgb": {
    "r": 120,
    "g": 23,
    "b": 116
  },
  "hsl": {
    "h": 302.474,
    "s": 67.832,
    "l": 28.039
  },
  "oklch": {
    "l": 0.41069,
    "c": 0.16632,
    "h": 330
  },
  "luminance": 0.05867
}

Semantic roles & 50–950 ramp

primary

#781774

secondary

#3EAD42

accent

#EB443D

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #781774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →