#781772#781772

#781772 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.9% C 0.165 H 330.9°. Best body text is #FFFFFF at 9.70:1 contrast (WCAG AA passes).

Color values

HEX	#781772
RGB	rgb(120, 23, 114)
HSL	hsl(304, 68%, 28%)
HSV	hsv(304, 81%, 47%)
CMYK	cmyk(0%, 80.8%, 5%, 52.9%)
CIE-LAB	lab(28.96, 50.54, -29.02)
CIE-LCH	lch(28.96, 58.27, 330.13°)
OKLab	oklab(40.95% 0.144 -0.0801)
OKLCH	oklch(40.95% 0.165 330.9)
XYZ	xyz(11.0894, 5.8217, 16.4560)
Luminance	0.0582 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#781772 #17781D

analogous

#4D1778 #781772 #781742

triadic

#781772 #727817 #177278

tetradic

#781772 #784D17 #17781D #174278

square

#781772 #784D17 #17781D #174278

split-complementary

#781772 #427817 #17784D

monochromatic

#1A0518 #450D41 #781772 #AB21A3 #D832CD

Accessibility & contrast

On white

9.70

#781772 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#781772 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #781772

9.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##781772	#FFFFFF	#000000	##FFFFFF
##781772	1.00	9.70	2.16	9.70
#FFFFFF	9.70	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0A3C74

Deuteranopia (green-blind)

#374970

Tritanopia (blue-blind)

#7D2544

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #781772;
/* rgb */ color: rgb(120, 23, 114);
/* oklch */ color: oklch(40.9% 0.165 330.9);

Tailwind

colors: {
  custom: {
    50: '#a2619b',
    500: '#781772',
    950: '#000000',
  },
}

SCSS

$custom: #781772;
$custom-light: #a2619b;
$custom-dark: #000000;

JSON

{
  "hex": "#781772",
  "rgb": {
    "r": 120,
    "g": 23,
    "b": 114
  },
  "hsl": {
    "h": 303.711,
    "s": 67.832,
    "l": 28.039
  },
  "oklch": {
    "l": 0.40947,
    "c": 0.16477,
    "h": 330.9
  },
  "luminance": 0.05821
}

Semantic roles & 50–950 ramp

primary

#781772

secondary

#3EAD45

accent

#EB483D

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #781772

Body copy rendered with the generated semantic roles for this colour.

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