#781771#781771

#781771 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.9% C 0.164 H 331.4°. Best body text is #FFFFFF at 9.72:1 contrast (WCAG AA passes).

Color values

HEX	#781771
RGB	rgb(120, 23, 113)
HSL	hsl(304, 68%, 28%)
HSV	hsv(304, 81%, 47%)
CMYK	cmyk(0%, 80.8%, 5.8%, 52.9%)
CIE-LAB	lab(28.90, 50.37, -28.47)
CIE-LCH	lch(28.90, 57.86, 330.52°)
OKLab	oklab(40.89% 0.144 -0.0785)
OKLCH	oklch(40.89% 0.164 331.4)
XYZ	xyz(11.0328, 5.7990, 16.1578)
Luminance	0.0580 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#781771 #17781E

analogous

#4E1778 #781771 #781740

triadic

#781771 #717817 #177178

tetradic

#781771 #784E17 #17781E #174078

square

#781771 #784E17 #17781E #174078

split-complementary

#781771 #407817 #17784E

monochromatic

#1A0518 #450D41 #781771 #AB21A1 #D832CC

Accessibility & contrast

On white

9.72

#781771 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#781771 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #781771

9.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##781771	#FFFFFF	#000000	##FFFFFF
##781771	1.00	9.72	2.16	9.72
#FFFFFF	9.72	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C3C73

Deuteranopia (green-blind)

#37496F

Tritanopia (blue-blind)

#7D2444

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #781771;
/* rgb */ color: rgb(120, 23, 113);
/* oklch */ color: oklch(40.9% 0.164 331.4);

Tailwind

colors: {
  custom: {
    50: '#a2619a',
    500: '#781771',
    950: '#000000',
  },
}

SCSS

$custom: #781771;
$custom-light: #a2619a;
$custom-dark: #000000;

JSON

{
  "hex": "#781771",
  "rgb": {
    "r": 120,
    "g": 23,
    "b": 113
  },
  "hsl": {
    "h": 304.33,
    "s": 67.832,
    "l": 28.039
  },
  "oklch": {
    "l": 0.40886,
    "c": 0.164,
    "h": 331.4
  },
  "luminance": 0.05798
}

Semantic roles & 50–950 ramp

primary

#781771

secondary

#3EAD46

accent

#EB4A3D

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #781771

Body copy rendered with the generated semantic roles for this colour.

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