#781540#781540
#781540 is a dark, vivid pink. Relative luminance 0.049; OKLCH L 38.4% C 0.137 H 0.3°. Best body text is #FFFFFF at 10.61:1 contrast (WCAG AA passes).
Color values
| HEX | #781540 |
|---|---|
| RGB | rgb(120, 21, 64) |
| HSL | hsl(334, 70%, 28%) |
| HSV | hsv(334, 83%, 47%) |
| CMYK | cmyk(0%, 82.5%, 46.7%, 52.9%) |
| CIE-LAB | lab(26.45, 44.41, 0.05) |
| CIE-LCH | lch(26.45, 44.41, 0.07°) |
| OKLab | oklab(38.39% 0.1365 0.0006) |
| OKLCH | oklch(38.39% 0.137 0.3) |
| XYZ | xyz(8.9400, 4.9008, 5.3247) |
| Luminance | 0.0490 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 2.09
Merlot
#730039
ΔE00 2.36
Red Purple
#820747
ΔE00 2.60
Mulberry
#920A4E
ΔE00 5.11
Reddish Purple
#910951
ΔE00 5.27
Bordeaux
#7B002C
ΔE00 6.33
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781540 #15784D
analogous
#781572 #781540 #781B15
triadic
#781540 #407815 #154078
tetradic
#781540 #727815 #15784D #1B1578
square
#781540 #727815 #15784D #1B1578
split-complementary
#781540 #15781B #157278
monochromatic
#1A050E #440C24 #781540 #AC1E5C #DA2D78
Accessibility & contrast
On white
10.61
#781540 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.98
#781540 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781540
10.61:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781540 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781540 | 1.00 | 10.61 | 1.98 | 10.61 |
| #FFFFFF | 10.61 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.98 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.61 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D3241
Deuteranopia (green-blind)
#47453E
Tritanopia (blue-blind)
#830028
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #781540; /* rgb */ color: rgb(120, 21, 64); /* oklch */ color: oklch(38.4% 0.137 0.3);
Tailwind
colors: {
custom: {
50: '#a45e74',
500: '#781540',
950: '#000000',
},
}SCSS
$custom: #781540; $custom-light: #a45e74; $custom-dark: #000000;
JSON
{
"hex": "#781540",
"rgb": {
"r": 120,
"g": 21,
"b": 64
},
"hsl": {
"h": 333.939,
"s": 70.213,
"l": 27.647
},
"oklch": {
"l": 0.38386,
"c": 0.13651,
"h": 0.3
},
"luminance": 0.049
}Semantic roles & 50–950 ramp
primary
#781540
secondary
#3BAE7C
accent
#EDA03B
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#100508
muted
#7F797B