#774AC4#774AC4

#774AC4 is a mid, vivid violet. Relative luminance 0.128; OKLCH L 52.4% C 0.182 H 296.6°. Best body text is #FFFFFF at 5.90:1 contrast (WCAG AA passes).

Color values

HEX	#774AC4
RGB	rgb(119, 74, 196)
HSL	hsl(262, 51%, 53%)
HSV	hsv(262, 62%, 77%)
CMYK	cmyk(39.3%, 62.2%, 0%, 23.1%)
CIE-LAB	lab(42.47, 45.47, -57.14)
CIE-LCH	lch(42.47, 73.02, 308.51°)
OKLab	oklab(52.36% 0.0814 -0.1627)
OKLCH	oklch(52.36% 0.182 296.6)
XYZ	xyz(20.0178, 12.8047, 53.6307)
Luminance	0.1280 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#774AC4 #97C44A

analogous

#4A5AC4 #774AC4 #B44AC4

triadic

#774AC4 #C4774A #4AC477

tetradic

#774AC4 #C44A5A #97C44A #4AC4B4

square

#774AC4 #C44A5A #97C44A #4AC4B4

split-complementary

#774AC4 #C4B44A #5AC44A

monochromatic

#40246F #5A339D #774AC4 #9A78D3 #BCA6E2

Accessibility & contrast

On white

5.90

#774AC4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.56

#774AC4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #774AC4

5.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##774AC4	#FFFFFF	#000000	##FFFFFF
##774AC4	1.00	5.90	3.56	5.90
#FFFFFF	5.90	1.00	21.00	1.00
#000000	3.56	21.00	1.00	21.00
##FFFFFF	5.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0065C8

Deuteranopia (green-blind)

#0363C1

Tritanopia (blue-blind)

#646580

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #774ac4;
/* rgb */ color: rgb(119, 74, 196);
/* oklch */ color: oklch(52.4% 0.182 296.6);

Tailwind

colors: {
  custom: {
    50: '#a37fd7',
    500: '#774ac4',
    950: '#000000',
  },
}

SCSS

$custom: #774ac4;
$custom-light: #a37fd7;
$custom-dark: #000000;

JSON

{
  "hex": "#774ac4",
  "rgb": {
    "r": 119,
    "g": 74,
    "b": 196
  },
  "hsl": {
    "h": 262.131,
    "s": 50.833,
    "l": 52.941
  },
  "oklch": {
    "l": 0.52355,
    "c": 0.18196,
    "h": 296.6
  },
  "luminance": 0.12805
}

Semantic roles & 50–950 ramp

primary

#774AC4

secondary

#BCCF9B

accent

#DA4DA6

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#100A14

muted

#7F7C83

Preview Lab

Preview with #774AC4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →