#7744CC#7744CC

#7744CC is a mid, vivid violet. Relative luminance 0.124; OKLCH L 52.1% C 0.199 H 295.9°. Best body text is #FFFFFF at 6.03:1 contrast (WCAG AA passes).

Color values

HEX	#7744CC
RGB	rgb(119, 68, 204)
HSL	hsl(263, 57%, 53%)
HSV	hsv(263, 67%, 80%)
CMYK	cmyk(41.7%, 66.7%, 0%, 20%)
CIE-LAB	lab(41.87, 50.76, -62.75)
CIE-LCH	lch(41.87, 80.71, 308.97°)
OKLab	oklab(52.1% 0.0872 -0.1792)
OKLCH	oklch(52.1% 0.199 295.9)
XYZ	xyz(20.5711, 12.4154, 58.4276)
Luminance	0.1242 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7744CC #99CC44

analogous

#4455CC #7744CC #BB44CC

triadic

#7744CC #CC7744 #44CC77

tetradic

#7744CC #CC4455 #99CC44 #44CCBB

square

#7744CC #CC4455 #99CC44 #44CCBB

split-complementary

#7744CC #CCBB44 #55CC44

monochromatic

#402076 #5A2DA6 #7744CC #9A74D9 #BDA4E6

Accessibility & contrast

On white

6.03

#7744CC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#7744CC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7744CC

6.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7744CC	#FFFFFF	#000000	##FFFFFF
##7744CC	1.00	6.03	3.48	6.03
#FFFFFF	6.03	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0064D0

Deuteranopia (green-blind)

#0061C9

Tritanopia (blue-blind)

#616482

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #7744cc;
/* rgb */ color: rgb(119, 68, 204);
/* oklch */ color: oklch(52.1% 0.199 295.9);

Tailwind

colors: {
  custom: {
    50: '#a57bdc',
    500: '#7744cc',
    950: '#000000',
  },
}

SCSS

$custom: #7744cc;
$custom-light: #a57bdc;
$custom-dark: #000000;

JSON

{
  "hex": "#7744cc",
  "rgb": {
    "r": 119,
    "g": 68,
    "b": 204
  },
  "hsl": {
    "h": 262.5,
    "s": 57.143,
    "l": 53.333
  },
  "oklch": {
    "l": 0.52104,
    "c": 0.19928,
    "h": 295.9
  },
  "luminance": 0.12416
}

Semantic roles & 50–950 ramp

primary

#7744CC

secondary

#BDD399

accent

#E047A7

background

#FAF7FD

surface

#F4EEFB

border

#CEC9D4

text

#100A15

muted

#7F7C83

Preview Lab

Preview with #7744CC

Body copy rendered with the generated semantic roles for this colour.

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