#7744BF#7744BF

#7744BF is a mid, vivid violet. Relative luminance 0.118; OKLCH L 51.1% C 0.184 H 298.8°. Best body text is #FFFFFF at 6.24:1 contrast (WCAG AA passes).

Color values

HEX	#7744BF
RGB	rgb(119, 68, 191)
HSL	hsl(265, 49%, 51%)
HSV	hsv(265, 64%, 75%)
CMYK	cmyk(37.7%, 64.4%, 0%, 25.1%)
CIE-LAB	lab(40.92, 47.38, -56.72)
CIE-LCH	lch(40.92, 73.91, 309.87°)
OKLab	oklab(51.13% 0.0886 -0.1615)
OKLCH	oklch(51.13% 0.184 298.8)
XYZ	xyz(19.0765, 11.8175, 50.5561)
Luminance	0.1182 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7744BF #8CBF44

analogous

#444EBF #7744BF #B444BF

triadic

#7744BF #BF7744 #44BF77

tetradic

#7744BF #BF444E #8CBF44 #44BFB4

square

#7744BF #BF444E #8CBF44 #44BFB4

split-complementary

#7744BF #BFB444 #4EBF44

monochromatic

#3F2366 #5B3293 #7744BF #9872CF #B99FDE

Accessibility & contrast

On white

6.24

#7744BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.36

#7744BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7744BF

6.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7744BF	#FFFFFF	#000000	##FFFFFF
##7744BF	1.00	6.24	3.36	6.24
#FFFFFF	6.24	1.00	21.00	1.00
#000000	3.36	21.00	1.00	21.00
##FFFFFF	6.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0061C3

Deuteranopia (green-blind)

#005FBC

Tritanopia (blue-blind)

#66607B

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7744bf;
/* rgb */ color: rgb(119, 68, 191);
/* oklch */ color: oklch(51.1% 0.184 298.8);

Tailwind

colors: {
  custom: {
    50: '#a37bd3',
    500: '#7744bf',
    950: '#000000',
  },
}

SCSS

$custom: #7744bf;
$custom-light: #a37bd3;
$custom-dark: #000000;

JSON

{
  "hex": "#7744bf",
  "rgb": {
    "r": 119,
    "g": 68,
    "b": 191
  },
  "hsl": {
    "h": 264.878,
    "s": 49.004,
    "l": 50.784
  },
  "oklch": {
    "l": 0.51126,
    "c": 0.1842,
    "h": 298.8
  },
  "luminance": 0.11818
}

Semantic roles & 50–950 ramp

primary

#7744BF

secondary

#B4CB94

accent

#D94FA0

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7744BF

Body copy rendered with the generated semantic roles for this colour.

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