#7744BC#7744BC

#7744BC is a mid, vivid violet. Relative luminance 0.117; OKLCH L 50.9% C 0.181 H 299.5°. Best body text is #FFFFFF at 6.29:1 contrast (WCAG AA passes).

Color values

HEX	#7744BC
RGB	rgb(119, 68, 188)
HSL	hsl(266, 47%, 50%)
HSV	hsv(266, 64%, 74%)
CMYK	cmyk(36.7%, 63.8%, 0%, 26.3%)
CIE-LAB	lab(40.71, 46.61, -55.31)
CIE-LCH	lch(40.71, 72.33, 310.12°)
OKLab	oklab(50.91% 0.0889 -0.1573)
OKLCH	oklch(50.91% 0.181 299.5)
XYZ	xyz(18.7497, 11.6868, 48.8352)
Luminance	0.1169 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 6.64

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7744BC #89BC44

analogous

#444DBC #7744BC #B344BC

triadic

#7744BC #BC7744 #44BC77

tetradic

#7744BC #BC444D #89BC44 #44BCB3

square

#7744BC #BC444D #89BC44 #44BCB3

split-complementary

#7744BC #BCB344 #4DBC44

monochromatic

#3E2362 #5A338F #7744BC #9871CC #B99EDC

Accessibility & contrast

On white

6.29

#7744BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#7744BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7744BC

6.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7744BC	#FFFFFF	#000000	##FFFFFF
##7744BC	1.00	6.29	3.34	6.29
#FFFFFF	6.29	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060C0

Deuteranopia (green-blind)

#095FB9

Tritanopia (blue-blind)

#685F7A

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7744bc;
/* rgb */ color: rgb(119, 68, 188);
/* oklch */ color: oklch(50.9% 0.181 299.5);

Tailwind

colors: {
  custom: {
    50: '#a37bd1',
    500: '#7744bc',
    950: '#000000',
  },
}

SCSS

$custom: #7744bc;
$custom-light: #a37bd1;
$custom-dark: #000000;

JSON

{
  "hex": "#7744bc",
  "rgb": {
    "r": 119,
    "g": 68,
    "b": 188
  },
  "hsl": {
    "h": 265.5,
    "s": 47.244,
    "l": 50.196
  },
  "oklch": {
    "l": 0.50907,
    "c": 0.18069,
    "h": 299.5
  },
  "luminance": 0.11687
}

Semantic roles & 50–950 ramp

primary

#7744BC

secondary

#B2C993

accent

#D7519E

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#100914

muted

#7F7B82

Preview Lab

Preview with #7744BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →