#7744BB#7744BB

#7744BB is a mid, vivid violet. Relative luminance 0.116; OKLCH L 50.8% C 0.180 H 299.7°. Best body text is #FFFFFF at 6.31:1 contrast (WCAG AA passes).

Color values

HEX	#7744BB
RGB	rgb(119, 68, 187)
HSL	hsl(266, 47%, 50%)
HSV	hsv(266, 64%, 73%)
CMYK	cmyk(36.4%, 63.6%, 0%, 26.7%)
CIE-LAB	lab(40.64, 46.35, -54.84)
CIE-LCH	lch(40.64, 71.80, 310.21°)
OKLab	oklab(50.83% 0.089 -0.1559)
OKLCH	oklch(50.83% 0.18 299.7)
XYZ	xyz(18.6423, 11.6439, 48.2694)
Luminance	0.1164 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 6.71

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7744BB #88BB44

analogous

#444DBB #7744BB #B244BB

triadic

#7744BB #BB7744 #44BB77

tetradic

#7744BB #BB444D #88BB44 #44BBB2

square

#7744BB #BB444D #88BB44 #44BBB2

split-complementary

#7744BB #BBB244 #4DBB44

monochromatic

#3E2361 #5A348E #7744BB #9871CB #B89EDC

Accessibility & contrast

On white

6.31

#7744BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#7744BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7744BB

6.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7744BB	#FFFFFF	#000000	##FFFFFF
##7744BB	1.00	6.31	3.33	6.31
#FFFFFF	6.31	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060BF

Deuteranopia (green-blind)

#0E5FB8

Tritanopia (blue-blind)

#685E79

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7744bb;
/* rgb */ color: rgb(119, 68, 187);
/* oklch */ color: oklch(50.8% 0.180 299.7);

Tailwind

colors: {
  custom: {
    50: '#a37bd0',
    500: '#7744bb',
    950: '#000000',
  },
}

SCSS

$custom: #7744bb;
$custom-light: #a37bd0;
$custom-dark: #000000;

JSON

{
  "hex": "#7744bb",
  "rgb": {
    "r": 119,
    "g": 68,
    "b": 187
  },
  "hsl": {
    "h": 265.714,
    "s": 46.667,
    "l": 50
  },
  "oklch": {
    "l": 0.50835,
    "c": 0.17953,
    "h": 299.7
  },
  "luminance": 0.11644
}

Semantic roles & 50–950 ramp

primary

#7744BB

secondary

#B1C893

accent

#D6519D

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#100914

muted

#7F7B82

Preview Lab

Preview with #7744BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →