#7744BA#7744BA

#7744BA is a mid, vivid violet. Relative luminance 0.116; OKLCH L 50.8% C 0.178 H 299.9°. Best body text is #FFFFFF at 6.32:1 contrast (WCAG AA passes).

Color values

HEX	#7744BA
RGB	rgb(119, 68, 186)
HSL	hsl(266, 46%, 50%)
HSV	hsv(266, 63%, 73%)
CMYK	cmyk(36%, 63.4%, 0%, 27.1%)
CIE-LAB	lab(40.58, 46.09, -54.36)
CIE-LCH	lch(40.58, 71.27, 310.29°)
OKLab	oklab(50.76% 0.089 -0.1545)
OKLCH	oklch(50.76% 0.178 299.9)
XYZ	xyz(18.5356, 11.6012, 47.7076)
Luminance	0.1160 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 6.78

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7744BA #87BA44

analogous

#444CBA #7744BA #B244BA

triadic

#7744BA #BA7744 #44BA77

tetradic

#7744BA #BA444C #87BA44 #44BAB2

square

#7744BA #BA444C #87BA44 #44BAB2

split-complementary

#7744BA #BAB244 #4CBA44

monochromatic

#3E2360 #5A348D #7744BA #9770CB #B89DDB

Accessibility & contrast

On white

6.32

#7744BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#7744BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7744BA

6.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7744BA	#FFFFFF	#000000	##FFFFFF
##7744BA	1.00	6.32	3.32	6.32
#FFFFFF	6.32	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FBE

Deuteranopia (green-blind)

#115FB7

Tritanopia (blue-blind)

#685E79

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7744ba;
/* rgb */ color: rgb(119, 68, 186);
/* oklch */ color: oklch(50.8% 0.178 299.9);

Tailwind

colors: {
  custom: {
    50: '#a37bcf',
    500: '#7744ba',
    950: '#000000',
  },
}

SCSS

$custom: #7744ba;
$custom-light: #a37bcf;
$custom-dark: #000000;

JSON

{
  "hex": "#7744ba",
  "rgb": {
    "r": 119,
    "g": 68,
    "b": 186
  },
  "hsl": {
    "h": 265.932,
    "s": 46.457,
    "l": 49.804
  },
  "oklch": {
    "l": 0.50763,
    "c": 0.17836,
    "h": 299.9
  },
  "luminance": 0.11601
}

Semantic roles & 50–950 ramp

primary

#7744BA

secondary

#B1C892

accent

#D6529D

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#100914

muted

#7F7B82

Preview Lab

Preview with #7744BA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →