#7744B8#7744B8

#7744B8 is a mid, vivid violet. Relative luminance 0.115; OKLCH L 50.6% C 0.176 H 300.4°. Best body text is #FFFFFF at 6.36:1 contrast (WCAG AA passes).

Color values

HEX	#7744B8
RGB	rgb(119, 68, 184)
HSL	hsl(266, 46%, 49%)
HSV	hsv(266, 63%, 72%)
CMYK	cmyk(35.3%, 63%, 0%, 27.8%)
CIE-LAB	lab(40.44, 45.58, -53.41)
CIE-LCH	lch(40.44, 70.22, 310.48°)
OKLab	oklab(50.62% 0.0892 -0.1517)
OKLCH	oklch(50.62% 0.176 300.4)
XYZ	xyz(18.3245, 11.5167, 46.5957)
Luminance	0.1152 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7744B8 #85B844

analogous

#444BB8 #7744B8 #B144B8

triadic

#7744B8 #B87744 #44B877

tetradic

#7744B8 #B8444B #85B844 #44B8B1

square

#7744B8 #B8444B #85B844 #44B8B1

split-complementary

#7744B8 #B8B144 #4BB844

monochromatic

#3D235F #5A338B #7744B8 #976FCA #B79CDA

Accessibility & contrast

On white

6.36

#7744B8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#7744B8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7744B8

6.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7744B8	#FFFFFF	#000000	##FFFFFF
##7744B8	1.00	6.36	3.30	6.36
#FFFFFF	6.36	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FBC

Deuteranopia (green-blind)

#165FB5

Tritanopia (blue-blind)

#695D78

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7744b8;
/* rgb */ color: rgb(119, 68, 184);
/* oklch */ color: oklch(50.6% 0.176 300.4);

Tailwind

colors: {
  custom: {
    50: '#a37bce',
    500: '#7744b8',
    950: '#000000',
  },
}

SCSS

$custom: #7744b8;
$custom-light: #a37bce;
$custom-dark: #000000;

JSON

{
  "hex": "#7744b8",
  "rgb": {
    "r": 119,
    "g": 68,
    "b": 184
  },
  "hsl": {
    "h": 266.379,
    "s": 46.032,
    "l": 49.412
  },
  "oklch": {
    "l": 0.50619,
    "c": 0.17601,
    "h": 300.4
  },
  "luminance": 0.11517
}

Semantic roles & 50–950 ramp

primary

#7744B8

secondary

#AFC791

accent

#D6529C

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7744B8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →