#7744AF#7744AF

#7744AF is a mid, vivid violet. Relative luminance 0.112; OKLCH L 50.0% C 0.165 H 302.8°. Best body text is #FFFFFF at 6.50:1 contrast (WCAG AA passes).

Color values

HEX	#7744AF
RGB	rgb(119, 68, 175)
HSL	hsl(269, 44%, 48%)
HSV	hsv(269, 61%, 69%)
CMYK	cmyk(32%, 61.1%, 0%, 31.4%)
CIE-LAB	lab(39.83, 43.30, -49.07)
CIE-LCH	lch(39.83, 65.45, 311.42°)
OKLab	oklab(49.99% 0.0896 -0.139)
OKLCH	oklch(49.99% 0.165 302.8)
XYZ	xyz(17.4110, 11.1513, 41.7843)
Luminance	0.1115 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7744AF #7CAF44

analogous

#4447AF #7744AF #AC44AF

triadic

#7744AF #AF7744 #44AF77

tetradic

#7744AF #AF4447 #7CAF44 #44AFAC

square

#7744AF #AF4447 #7CAF44 #44AFAC

split-complementary

#7744AF #AFAC44 #47AF44

monochromatic

#3B2257 #593383 #7744AF #966BC5 #B597D7

Accessibility & contrast

On white

6.50

#7744AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#7744AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7744AF

6.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7744AF	#FFFFFF	#000000	##FFFFFF
##7744AF	1.00	6.50	3.23	6.50
#FFFFFF	6.50	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#045DB2

Deuteranopia (green-blind)

#265EAD

Tritanopia (blue-blind)

#6C5A73

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7744af;
/* rgb */ color: rgb(119, 68, 175);
/* oklch */ color: oklch(50.0% 0.165 302.8);

Tailwind

colors: {
  custom: {
    50: '#a27ac7',
    500: '#7744af',
    950: '#000000',
  },
}

SCSS

$custom: #7744af;
$custom-light: #a27ac7;
$custom-dark: #000000;

JSON

{
  "hex": "#7744af",
  "rgb": {
    "r": 119,
    "g": 68,
    "b": 175
  },
  "hsl": {
    "h": 268.598,
    "s": 44.033,
    "l": 47.647
  },
  "oklch": {
    "l": 0.49989,
    "c": 0.16539,
    "h": 302.8
  },
  "luminance": 0.11151
}

Semantic roles & 50–950 ramp

primary

#7744AF

secondary

#A9C28C

accent

#D45497

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7744AF

Body copy rendered with the generated semantic roles for this colour.

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