#7744AE#7744AE

#7744AE is a mid, vivid violet. Relative luminance 0.111; OKLCH L 49.9% C 0.164 H 303.1°. Best body text is #FFFFFF at 6.52:1 contrast (WCAG AA passes).

Color values

HEX	#7744AE
RGB	rgb(119, 68, 174)
HSL	hsl(269, 44%, 47%)
HSV	hsv(269, 61%, 68%)
CMYK	cmyk(31.6%, 60.9%, 0%, 31.8%)
CIE-LAB	lab(39.77, 43.05, -48.59)
CIE-LCH	lch(39.77, 64.91, 311.54°)
OKLab	oklab(49.92% 0.0896 -0.1376)
OKLCH	oklch(49.92% 0.164 303.1)
XYZ	xyz(17.3131, 11.1122, 41.2690)
Luminance	0.1111 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7744AE #7BAE44

analogous

#4446AE #7744AE #AC44AE

triadic

#7744AE #AE7744 #44AE77

tetradic

#7744AE #AE4446 #7BAE44 #44AEAC

square

#7744AE #AE4446 #7BAE44 #44AEAC

split-complementary

#7744AE #AEAC44 #46AE44

monochromatic

#3B2256 #593382 #7744AE #966AC5 #B596D6

Accessibility & contrast

On white

6.52

#7744AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#7744AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7744AE

6.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7744AE	#FFFFFF	#000000	##FFFFFF
##7744AE	1.00	6.52	3.22	6.52
#FFFFFF	6.52	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#075DB1

Deuteranopia (green-blind)

#285DAC

Tritanopia (blue-blind)

#6D5A72

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7744ae;
/* rgb */ color: rgb(119, 68, 174);
/* oklch */ color: oklch(49.9% 0.164 303.1);

Tailwind

colors: {
  custom: {
    50: '#a27ac7',
    500: '#7744ae',
    950: '#000000',
  },
}

SCSS

$custom: #7744ae;
$custom-light: #a27ac7;
$custom-dark: #000000;

JSON

{
  "hex": "#7744ae",
  "rgb": {
    "r": 119,
    "g": 68,
    "b": 174
  },
  "hsl": {
    "h": 268.868,
    "s": 43.802,
    "l": 47.451
  },
  "oklch": {
    "l": 0.4992,
    "c": 0.1642,
    "h": 303.1
  },
  "luminance": 0.11112
}

Semantic roles & 50–950 ramp

primary

#7744AE

secondary

#A8C28C

accent

#D45496

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7744AE

Body copy rendered with the generated semantic roles for this colour.

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