#7744AD#7744AD

#7744AD is a mid, vivid violet. Relative luminance 0.111; OKLCH L 49.9% C 0.163 H 303.4°. Best body text is #FFFFFF at 6.53:1 contrast (WCAG AA passes).

Color values

HEX	#7744AD
RGB	rgb(119, 68, 173)
HSL	hsl(269, 44%, 47%)
HSV	hsv(269, 61%, 68%)
CMYK	cmyk(31.2%, 60.7%, 0%, 32.2%)
CIE-LAB	lab(39.70, 42.80, -48.10)
CIE-LCH	lch(39.70, 64.38, 311.66°)
OKLab	oklab(49.85% 0.0897 -0.1361)
OKLCH	oklch(49.85% 0.163 303.4)
XYZ	xyz(17.2160, 11.0733, 40.7574)
Luminance	0.1107 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7744AD #7AAD44

analogous

#4446AD #7744AD #AC44AD

triadic

#7744AD #AD7744 #44AD77

tetradic

#7744AD #AD4446 #7AAD44 #44ADAC

square

#7744AD #AD4446 #7AAD44 #44ADAC

split-complementary

#7744AD #ADAC44 #46AD44

monochromatic

#3B2155 #593381 #7744AD #966AC4 #B596D6

Accessibility & contrast

On white

6.53

#7744AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#7744AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7744AD

6.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7744AD	#FFFFFF	#000000	##FFFFFF
##7744AD	1.00	6.53	3.21	6.53
#FFFFFF	6.53	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0B5CB0

Deuteranopia (green-blind)

#295DAB

Tritanopia (blue-blind)

#6D5972

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7744ad;
/* rgb */ color: rgb(119, 68, 173);
/* oklch */ color: oklch(49.9% 0.163 303.4);

Tailwind

colors: {
  custom: {
    50: '#a27ac6',
    500: '#7744ad',
    950: '#000000',
  },
}

SCSS

$custom: #7744ad;
$custom-light: #a27ac6;
$custom-dark: #000000;

JSON

{
  "hex": "#7744ad",
  "rgb": {
    "r": 119,
    "g": 68,
    "b": 173
  },
  "hsl": {
    "h": 269.143,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.49852,
    "c": 0.16302,
    "h": 303.4
  },
  "luminance": 0.11073
}

Semantic roles & 50–950 ramp

primary

#7744AD

secondary

#A7C18B

accent

#D35496

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7744AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →