#7743BF#7743BF

#7743BF is a mid, vivid violet. Relative luminance 0.117; OKLCH L 51.0% C 0.186 H 298.9°. Best body text is #FFFFFF at 6.29:1 contrast (WCAG AA passes).

Color values

HEX	#7743BF
RGB	rgb(119, 67, 191)
HSL	hsl(265, 49%, 51%)
HSV	hsv(265, 65%, 75%)
CMYK	cmyk(37.7%, 64.9%, 0%, 25.1%)
CIE-LAB	lab(40.73, 47.91, -57.04)
CIE-LCH	lch(40.73, 74.49, 310.03°)
OKLab	oklab(50.99% 0.0897 -0.1624)
OKLCH	oklch(50.99% 0.186 298.9)
XYZ	xyz(19.0165, 11.6976, 50.5361)
Luminance	0.1170 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7743BF #8BBF43

analogous

#434DBF #7743BF #B543BF

triadic

#7743BF #BF7743 #43BF77

tetradic

#7743BF #BF434D #8BBF43 #43BFB5

square

#7743BF #BF434D #8BBF43 #43BFB5

split-complementary

#7743BF #BFB543 #4DBF43

monochromatic

#3E2265 #5B3293 #7743BF #9871CF #B99EDE

Accessibility & contrast

On white

6.29

#7743BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#7743BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7743BF

6.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7743BF	#FFFFFF	#000000	##FFFFFF
##7743BF	1.00	6.29	3.34	6.29
#FFFFFF	6.29	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060C3

Deuteranopia (green-blind)

#005FBC

Tritanopia (blue-blind)

#665F7B

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7743bf;
/* rgb */ color: rgb(119, 67, 191);
/* oklch */ color: oklch(51.0% 0.186 298.9);

Tailwind

colors: {
  custom: {
    50: '#a37ad3',
    500: '#7743bf',
    950: '#000000',
  },
}

SCSS

$custom: #7743bf;
$custom-light: #a37ad3;
$custom-dark: #000000;

JSON

{
  "hex": "#7743bf",
  "rgb": {
    "r": 119,
    "g": 67,
    "b": 191
  },
  "hsl": {
    "h": 265.161,
    "s": 49.206,
    "l": 50.588
  },
  "oklch": {
    "l": 0.50987,
    "c": 0.18555,
    "h": 298.9
  },
  "luminance": 0.11698
}

Semantic roles & 50–950 ramp

primary

#7743BF

secondary

#B3CA93

accent

#D94F9F

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7743BF

Body copy rendered with the generated semantic roles for this colour.

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