#7743BE#7743BE

#7743BE is a mid, vivid violet. Relative luminance 0.117; OKLCH L 50.9% C 0.184 H 299.2°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).

Color values

HEX	#7743BE
RGB	rgb(119, 67, 190)
HSL	hsl(265, 49%, 50%)
HSV	hsv(265, 65%, 75%)
CMYK	cmyk(37.4%, 64.7%, 0%, 25.5%)
CIE-LAB	lab(40.66, 47.65, -56.57)
CIE-LCH	lch(40.66, 73.96, 310.11°)
OKLab	oklab(50.91% 0.0898 -0.161)
OKLCH	oklch(50.91% 0.184 299.2)
XYZ	xyz(18.9069, 11.6537, 49.9585)
Luminance	0.1165 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7743BE #8ABE43

analogous

#434CBE #7743BE #B543BE

triadic

#7743BE #BE7743 #43BE77

tetradic

#7743BE #BE434C #8ABE43 #43BEB5

square

#7743BE #BE434C #8ABE43 #43BEB5

split-complementary

#7743BE #BEB543 #4CBE43

monochromatic

#3E2364 #5B3291 #7743BE #9870CE #B99EDD

Accessibility & contrast

On white

6.30

#7743BE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#7743BE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7743BE

6.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7743BE	#FFFFFF	#000000	##FFFFFF
##7743BE	1.00	6.30	3.33	6.30
#FFFFFF	6.30	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060C2

Deuteranopia (green-blind)

#005FBB

Tritanopia (blue-blind)

#675F7A

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7743be;
/* rgb */ color: rgb(119, 67, 190);
/* oklch */ color: oklch(50.9% 0.184 299.2);

Tailwind

colors: {
  custom: {
    50: '#a37ad2',
    500: '#7743be',
    950: '#000000',
  },
}

SCSS

$custom: #7743be;
$custom-light: #a37ad2;
$custom-dark: #000000;

JSON

{
  "hex": "#7743be",
  "rgb": {
    "r": 119,
    "g": 67,
    "b": 190
  },
  "hsl": {
    "h": 265.366,
    "s": 48.617,
    "l": 50.392
  },
  "oklch": {
    "l": 0.50913,
    "c": 0.18439,
    "h": 299.2
  },
  "luminance": 0.11654
}

Semantic roles & 50–950 ramp

primary

#7743BE

secondary

#B3CA93

accent

#D8509E

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7743BE

Body copy rendered with the generated semantic roles for this colour.

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