#7743BC#7743BC

#7743BC is a mid, vivid violet. Relative luminance 0.116; OKLCH L 50.8% C 0.182 H 299.6°. Best body text is #FFFFFF at 6.34:1 contrast (WCAG AA passes).

Color values

HEX	#7743BC
RGB	rgb(119, 67, 188)
HSL	hsl(266, 47%, 50%)
HSV	hsv(266, 64%, 74%)
CMYK	cmyk(36.7%, 64.4%, 0%, 26.3%)
CIE-LAB	lab(40.52, 47.14, -55.62)
CIE-LCH	lch(40.52, 72.91, 310.28°)
OKLab	oklab(50.77% 0.09 -0.1583)
OKLCH	oklch(50.77% 0.182 299.6)
XYZ	xyz(18.6898, 11.5669, 48.8152)
Luminance	0.1157 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7743BC #88BC43

analogous

#434CBC #7743BC #B343BC

triadic

#7743BC #BC7743 #43BC77

tetradic

#7743BC #BC434C #88BC43 #43BCB3

square

#7743BC #BC434C #88BC43 #43BCB3

split-complementary

#7743BC #BCB343 #4CBC43

monochromatic

#3E2362 #5A338F #7743BC #9870CC #B89DDC

Accessibility & contrast

On white

6.34

#7743BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#7743BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7743BC

6.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7743BC	#FFFFFF	#000000	##FFFFFF
##7743BC	1.00	6.34	3.31	6.34
#FFFFFF	6.34	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FC0

Deuteranopia (green-blind)

#055FB9

Tritanopia (blue-blind)

#685E79

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7743bc;
/* rgb */ color: rgb(119, 67, 188);
/* oklch */ color: oklch(50.8% 0.182 299.6);

Tailwind

colors: {
  custom: {
    50: '#a37ad1',
    500: '#7743bc',
    950: '#000000',
  },
}

SCSS

$custom: #7743bc;
$custom-light: #a37ad1;
$custom-dark: #000000;

JSON

{
  "hex": "#7743bc",
  "rgb": {
    "r": 119,
    "g": 67,
    "b": 188
  },
  "hsl": {
    "h": 265.785,
    "s": 47.451,
    "l": 50
  },
  "oklch": {
    "l": 0.50767,
    "c": 0.18207,
    "h": 299.6
  },
  "luminance": 0.11567
}

Semantic roles & 50–950 ramp

primary

#7743BC

secondary

#B1C992

accent

#D7519D

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#100914

muted

#7F7B82

Preview Lab

Preview with #7743BC

Body copy rendered with the generated semantic roles for this colour.

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