#7743BB#7743BB

#7743BB is a mid, vivid violet. Relative luminance 0.115; OKLCH L 50.7% C 0.181 H 299.9°. Best body text is #FFFFFF at 6.35:1 contrast (WCAG AA passes).

Color values

HEX	#7743BB
RGB	rgb(119, 67, 187)
HSL	hsl(266, 47%, 50%)
HSV	hsv(266, 64%, 73%)
CMYK	cmyk(36.4%, 64.2%, 0%, 26.7%)
CIE-LAB	lab(40.45, 46.88, -55.15)
CIE-LCH	lch(40.45, 72.38, 310.37°)
OKLab	oklab(50.69% 0.0901 -0.1569)
OKLCH	oklch(50.69% 0.181 299.9)
XYZ	xyz(18.5823, 11.5239, 48.2494)
Luminance	0.1152 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 6.64

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7743BB #87BB43

analogous

#434BBB #7743BB #B343BB

triadic

#7743BB #BB7743 #43BB77

tetradic

#7743BB #BB434B #87BB43 #43BBB3

square

#7743BB #BB434B #87BB43 #43BBB3

split-complementary

#7743BB #BBB343 #4BBB43

monochromatic

#3E2361 #5A338E #7743BB #9770CC #B89DDC

Accessibility & contrast

On white

6.35

#7743BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#7743BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7743BB

6.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7743BB	#FFFFFF	#000000	##FFFFFF
##7743BB	1.00	6.35	3.30	6.35
#FFFFFF	6.35	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FBF

Deuteranopia (green-blind)

#095EB8

Tritanopia (blue-blind)

#685E79

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7743bb;
/* rgb */ color: rgb(119, 67, 187);
/* oklch */ color: oklch(50.7% 0.181 299.9);

Tailwind

colors: {
  custom: {
    50: '#a37ad0',
    500: '#7743bb',
    950: '#000000',
  },
}

SCSS

$custom: #7743bb;
$custom-light: #a37ad0;
$custom-dark: #000000;

JSON

{
  "hex": "#7743bb",
  "rgb": {
    "r": 119,
    "g": 67,
    "b": 187
  },
  "hsl": {
    "h": 266,
    "s": 47.244,
    "l": 49.804
  },
  "oklch": {
    "l": 0.50694,
    "c": 0.1809,
    "h": 299.9
  },
  "luminance": 0.11524
}

Semantic roles & 50–950 ramp

primary

#7743BB

secondary

#B1C892

accent

#D7519D

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#100914

muted

#7F7B82

Preview Lab

Preview with #7743BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →