#7743AF#7743AF

#7743AF is a mid, vivid violet. Relative luminance 0.110; OKLCH L 49.8% C 0.167 H 303.0°. Best body text is #FFFFFF at 6.55:1 contrast (WCAG AA passes).

Color values

HEX	#7743AF
RGB	rgb(119, 67, 175)
HSL	hsl(269, 45%, 47%)
HSV	hsv(269, 62%, 69%)
CMYK	cmyk(32%, 61.7%, 0%, 31.4%)
CIE-LAB	lab(39.63, 43.84, -49.40)
CIE-LCH	lch(39.63, 66.04, 311.59°)
OKLab	oklab(49.84% 0.0909 -0.1399)
OKLCH	oklch(49.84% 0.167 303)
XYZ	xyz(17.3510, 11.0314, 41.7643)
Luminance	0.1103 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7743AF #7BAF43

analogous

#4345AF #7743AF #AD43AF

triadic

#7743AF #AF7743 #43AF77

tetradic

#7743AF #AF4345 #7BAF43 #43AFAD

square

#7743AF #AF4345 #7BAF43 #43AFAD

split-complementary

#7743AF #AFAD43 #45AF43

monochromatic

#3B2156 #593283 #7743AF #9669C6 #B596D7

Accessibility & contrast

On white

6.55

#7743AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#7743AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7743AF

6.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7743AF	#FFFFFF	#000000	##FFFFFF
##7743AF	1.00	6.55	3.21	6.55
#FFFFFF	6.55	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CB2

Deuteranopia (green-blind)

#255DAD

Tritanopia (blue-blind)

#6C5973

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7743af;
/* rgb */ color: rgb(119, 67, 175);
/* oklch */ color: oklch(49.8% 0.167 303.0);

Tailwind

colors: {
  custom: {
    50: '#a27ac7',
    500: '#7743af',
    950: '#000000',
  },
}

SCSS

$custom: #7743af;
$custom-light: #a27ac7;
$custom-dark: #000000;

JSON

{
  "hex": "#7743af",
  "rgb": {
    "r": 119,
    "g": 67,
    "b": 175
  },
  "hsl": {
    "h": 268.889,
    "s": 44.628,
    "l": 47.451
  },
  "oklch": {
    "l": 0.49843,
    "c": 0.16685,
    "h": 303
  },
  "luminance": 0.11031
}

Semantic roles & 50–950 ramp

primary

#7743AF

secondary

#A8C28B

accent

#D45396

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7743AF

Body copy rendered with the generated semantic roles for this colour.

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