#7743A7#7743A7

#7743A7 is a mid, vivid violet. Relative luminance 0.107; OKLCH L 49.3% C 0.157 H 305.3°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).

Color values

HEX	#7743A7
RGB	rgb(119, 67, 167)
HSL	hsl(271, 43%, 46%)
HSV	hsv(271, 60%, 65%)
CMYK	cmyk(28.7%, 59.9%, 0%, 34.5%)
CIE-LAB	lab(39.12, 41.85, -45.47)
CIE-LCH	lch(39.12, 61.80, 312.63°)
OKLab	oklab(49.3% 0.091 -0.1284)
OKLCH	oklch(49.3% 0.157 305.3)
XYZ	xyz(16.5884, 10.7264, 37.7482)
Luminance	0.1073 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7743A7 #73A743

analogous

#4543A7 #7743A7 #A743A5

triadic

#7743A7 #A77743 #43A777

tetradic

#7743A7 #A74543 #73A743 #43A5A7

square

#7743A7 #A74543 #73A743 #43A5A7

split-complementary

#7743A7 #A5A743 #43A745

monochromatic

#392050 #58317B #7743A7 #9566C1 #B491D3

Accessibility & contrast

On white

6.68

#7743A7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#7743A7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7743A7

6.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7743A7	#FFFFFF	#000000	##FFFFFF
##7743A7	1.00	6.68	3.15	6.68
#FFFFFF	6.68	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#165BAA

Deuteranopia (green-blind)

#2F5CA5

Tritanopia (blue-blind)

#6F576E

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7743a7;
/* rgb */ color: rgb(119, 67, 167);
/* oklch */ color: oklch(49.3% 0.157 305.3);

Tailwind

colors: {
  custom: {
    50: '#a17ac2',
    500: '#7743a7',
    950: '#000000',
  },
}

SCSS

$custom: #7743a7;
$custom-light: #a17ac2;
$custom-dark: #000000;

JSON

{
  "hex": "#7743a7",
  "rgb": {
    "r": 119,
    "g": 67,
    "b": 167
  },
  "hsl": {
    "h": 271.2,
    "s": 42.735,
    "l": 45.882
  },
  "oklch": {
    "l": 0.493,
    "c": 0.15742,
    "h": 305.3
  },
  "luminance": 0.10726
}

Semantic roles & 50–950 ramp

primary

#7743A7

secondary

#A2BE87

accent

#D35591

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #7743A7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →