#774396#774396

#774396 is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.2% C 0.137 H 311.2°. Best body text is #FFFFFF at 6.94:1 contrast (WCAG AA passes).

Color values

HEX	#774396
RGB	rgb(119, 67, 150)
HSL	hsl(278, 38%, 43%)
HSV	hsv(278, 55%, 59%)
CMYK	cmyk(20.7%, 55.3%, 0%, 41.2%)
CIE-LAB	lab(38.09, 37.77, -36.90)
CIE-LCH	lch(38.09, 52.80, 315.67°)
OKLab	oklab(48.22% 0.0905 -0.1033)
OKLCH	oklch(48.22% 0.137 311.2)
XYZ	xyz(15.1189, 10.1386, 30.0087)
Luminance	0.1014 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#774396 #629643

analogous

#4D4396 #774396 #96438C

triadic

#774396 #967743 #439677

tetradic

#774396 #964D43 #629643 #438C96

square

#774396 #964D43 #629643 #438C96

split-complementary

#774396 #8C9643 #43964D

monochromatic

#341D41 #55306C #774396 #965FB7 #B289CA

Accessibility & contrast

On white

6.94

#774396 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.03

#774396 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #774396

6.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##774396	#FFFFFF	#000000	##FFFFFF
##774396	1.00	6.94	3.03	6.94
#FFFFFF	6.94	1.00	21.00	1.00
#000000	3.03	21.00	1.00	21.00
##FFFFFF	6.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C5799

Deuteranopia (green-blind)

#3D5B94

Tritanopia (blue-blind)

#735166

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #774396;
/* rgb */ color: rgb(119, 67, 150);
/* oklch */ color: oklch(48.2% 0.137 311.2);

Tailwind

colors: {
  custom: {
    50: '#a079b5',
    500: '#774396',
    950: '#000000',
  },
}

SCSS

$custom: #774396;
$custom-light: #a079b5;
$custom-dark: #000000;

JSON

{
  "hex": "#774396",
  "rgb": {
    "r": 119,
    "g": 67,
    "b": 150
  },
  "hsl": {
    "h": 277.59,
    "s": 38.249,
    "l": 42.549
  },
  "oklch": {
    "l": 0.48217,
    "c": 0.13738,
    "h": 311.2
  },
  "luminance": 0.10138
}

Semantic roles & 50–950 ramp

primary

#774396

secondary

#94B57F

accent

#CE5A85

background

#FAF7FB

surface

#F4EDF6

border

#CEC8D0

text

#0F0911

muted

#7F7B80

Preview Lab

Preview with #774396

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →