#77438D#77438D
#77438D is a mid, vivid purple. Relative luminance 0.099; OKLCH L 47.7% C 0.127 H 315.0°. Best body text is #FFFFFF at 7.07:1 contrast (WCAG AA passes).
Color values
| HEX | #77438D |
|---|---|
| RGB | rgb(119, 67, 141) |
| HSL | hsl(282, 36%, 41%) |
| HSV | hsv(282, 52%, 55%) |
| CMYK | cmyk(15.6%, 52.5%, 0%, 44.7%) |
| CIE-LAB | lab(37.59, 35.70, -32.22) |
| CIE-LCH | lch(37.59, 48.09, 317.93°) |
| OKLab | oklab(47.69% 0.0897 -0.0897) |
| OKLCH | oklch(47.69% 0.127 315) |
| XYZ | xyz(14.4219, 9.8597, 26.3376) |
| Luminance | 0.0986 (WCAG relative) |
| Temperature | cool |
| Family | purple |
Closest named colors
Light Eggplant
#894585
ΔE00 5.50
Royal Purple
#7851A9
ΔE00 6.45
Rebeccapurple
#663399
ΔE00 6.87
Warm Purple
#952E8F
ΔE00 7.16
Bruise
#7E4071
ΔE00 7.77
Purple (survey)
#7E1E9C
ΔE00 7.88
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77438D #598D43
analogous
#52438D #77438D #8D437E
triadic
#77438D #8D7743 #438D77
tetradic
#77438D #8D5243 #598D43 #437E8D
square
#77438D #8D5243 #598D43 #437E8D
split-complementary
#77438D #7E8D43 #438D52
monochromatic
#311C3A #542F64 #77438D #985CB1 #B285C5
Accessibility & contrast
On white
7.07
#77438D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.97
#77438D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77438D
7.07:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77438D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77438D | 1.00 | 7.07 | 2.97 | 7.07 |
| #FFFFFF | 7.07 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.97 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.07 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#335590
Deuteranopia (green-blind)
#435A8B
Tritanopia (blue-blind)
#764E61
Achromatopsia (no color)
#585858
Design tokens & code
CSS
--color: #77438d; /* rgb */ color: rgb(119, 67, 141); /* oklch */ color: oklch(47.7% 0.127 315.0);
Tailwind
colors: {
custom: {
50: '#a079ae',
500: '#77438d',
950: '#000000',
},
}SCSS
$custom: #77438d; $custom-light: #a079ae; $custom-dark: #000000;
JSON
{
"hex": "#77438d",
"rgb": {
"r": 119,
"g": 67,
"b": 141
},
"hsl": {
"h": 282.162,
"s": 35.577,
"l": 40.784
},
"oklch": {
"l": 0.47686,
"c": 0.12685,
"h": 315
},
"luminance": 0.09859
}Semantic roles & 50–950 ramp
primary
#77438D
secondary
#8BB07C
accent
#CC5C7D
background
#FAF7FA
surface
#F3EDF4
border
#CDC8CE
text
#0F0910
muted
#7F7B7F