#77437C#77437C

#77437C is a mid, moderate purple. Relative luminance 0.094; OKLCH L 46.8% C 0.108 H 323.9°. Best body text is #FFFFFF at 7.30:1 contrast (WCAG AA passes).

Color values

HEX	#77437C
RGB	rgb(119, 67, 124)
HSL	hsl(295, 30%, 37%)
HSV	hsv(295, 46%, 49%)
CMYK	cmyk(4%, 46%, 0%, 51.4%)
CIE-LAB	lab(36.73, 32.00, -23.12)
CIE-LCH	lch(36.73, 39.47, 324.15°)
OKLab	oklab(46.77% 0.087 -0.0635)
OKLCH	oklch(46.77% 0.108 323.9)
XYZ	xyz(13.2526, 9.3921, 20.1796)
Luminance	0.0939 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77437C #487C43

analogous

#5B437C #77437C #7C4364

triadic

#77437C #7C7743 #437C77

tetradic

#77437C #7C5B43 #487C43 #43647C

square

#77437C #7C5B43 #487C43 #43647C

split-complementary

#77437C #647C43 #437C5B

monochromatic

#2B182D #512E54 #77437C #9D58A4 #B57FBA

Accessibility & contrast

On white

7.30

#77437C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.88

#77437C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77437C

7.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77437C	#FFFFFF	#000000	##FFFFFF
##77437C	1.00	7.30	2.88	7.30
#FFFFFF	7.30	1.00	21.00	1.00
#000000	2.88	21.00	1.00	21.00
##FFFFFF	7.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C527E

Deuteranopia (green-blind)

#4B597A

Tritanopia (blue-blind)

#794959

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #77437c;
/* rgb */ color: rgb(119, 67, 124);
/* oklch */ color: oklch(46.8% 0.108 323.9);

Tailwind

colors: {
  custom: {
    50: '#9f79a2',
    500: '#77437c',
    950: '#000000',
  },
}

SCSS

$custom: #77437c;
$custom-light: #9f79a2;
$custom-dark: #000000;

JSON

{
  "hex": "#77437c",
  "rgb": {
    "r": 119,
    "g": 67,
    "b": 124
  },
  "hsl": {
    "h": 294.737,
    "s": 29.843,
    "l": 37.451
  },
  "oklch": {
    "l": 0.46765,
    "c": 0.10768,
    "h": 323.9
  },
  "luminance": 0.09391
}

Semantic roles & 50–950 ramp

primary

#77437C

secondary

#7AA576

accent

#C6626B

background

#F9F7FA

surface

#F2EDF3

border

#CCC8CD

text

#0F090F

muted

#7E7B7F

Preview Lab

Preview with #77437C

Body copy rendered with the generated semantic roles for this colour.

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