#7741BD#7741BD

#7741BD is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.6% C 0.186 H 299.7°. Best body text is #FFFFFF at 6.41:1 contrast (WCAG AA passes).

Color values

HEX	#7741BD
RGB	rgb(119, 65, 189)
HSL	hsl(266, 49%, 50%)
HSV	hsv(266, 66%, 74%)
CMYK	cmyk(37%, 65.6%, 0%, 25.9%)
CIE-LAB	lab(40.21, 48.44, -56.72)
CIE-LCH	lch(40.21, 74.58, 310.50°)
OKLab	oklab(50.56% 0.0922 -0.1615)
OKLCH	oklch(50.56% 0.186 299.7)
XYZ	xyz(18.6811, 11.3765, 49.3459)
Luminance	0.1138 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7741BD #87BD41

analogous

#4149BD #7741BD #B541BD

triadic

#7741BD #BD7741 #41BD77

tetradic

#7741BD #BD4149 #87BD41 #41BDB5

square

#7741BD #BD4149 #87BD41 #41BDB5

split-complementary

#7741BD #BDB541 #49BD41

monochromatic

#3E2262 #5A318F #7741BD #976ECD #B89CDD

Accessibility & contrast

On white

6.41

#7741BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#7741BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7741BD

6.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7741BD	#FFFFFF	#000000	##FFFFFF
##7741BD	1.00	6.41	3.28	6.41
#FFFFFF	6.41	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC1

Deuteranopia (green-blind)

#005EBA

Tritanopia (blue-blind)

#675D79

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7741bd;
/* rgb */ color: rgb(119, 65, 189);
/* oklch */ color: oklch(50.6% 0.186 299.7);

Tailwind

colors: {
  custom: {
    50: '#a379d2',
    500: '#7741bd',
    950: '#000000',
  },
}

SCSS

$custom: #7741bd;
$custom-light: #a379d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7741bd",
  "rgb": {
    "r": 119,
    "g": 65,
    "b": 189
  },
  "hsl": {
    "h": 266.129,
    "s": 48.819,
    "l": 49.804
  },
  "oklch": {
    "l": 0.50564,
    "c": 0.18591,
    "h": 299.7
  },
  "luminance": 0.11377
}

Semantic roles & 50–950 ramp

primary

#7741BD

secondary

#B1C991

accent

#D84F9D

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7741BD

Body copy rendered with the generated semantic roles for this colour.

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