#7740D3#7740D3

#7740D3 is a mid, highly saturated violet. Relative luminance 0.123; OKLCH L 52.1% C 0.212 H 295.1°. Best body text is #FFFFFF at 6.07:1 contrast (WCAG AA passes).

Color values

HEX	#7740D3
RGB	rgb(119, 64, 211)
HSL	hsl(262, 63%, 54%)
HSV	hsv(262, 70%, 83%)
CMYK	cmyk(43.6%, 69.7%, 0%, 17.3%)
CIE-LAB	lab(41.68, 54.61, -67.10)
CIE-LCH	lch(41.68, 86.51, 309.14°)
OKLab	oklab(52.13% 0.09 -0.192)
OKLCH	oklch(52.13% 0.212 295.1)
XYZ	xyz(21.1959, 12.2913, 62.8711)
Luminance	0.1229 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740D3 #9CD340

analogous

#4053D3 #7740D3 #C140D3

triadic

#7740D3 #D37740 #40D377

tetradic

#7740D3 #D34053 #9CD340 #40D3C1

square

#7740D3 #D34053 #9CD340 #40D3C1

split-complementary

#7740D3 #D3C140 #53D340

monochromatic

#401D7C #5A28AE #7740D3 #9A72DE #BEA3EA

Accessibility & contrast

On white

6.07

#7740D3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.46

#7740D3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740D3

6.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740D3	#FFFFFF	#000000	##FFFFFF
##7740D3	1.00	6.07	3.46	6.07
#FFFFFF	6.07	1.00	21.00	1.00
#000000	3.46	21.00	1.00	21.00
##FFFFFF	6.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0063D7

Deuteranopia (green-blind)

#0060D0

Tritanopia (blue-blind)

#5E6585

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #7740d3;
/* rgb */ color: rgb(119, 64, 211);
/* oklch */ color: oklch(52.1% 0.212 295.1);

Tailwind

colors: {
  custom: {
    50: '#a679e2',
    500: '#7740d3',
    950: '#000000',
  },
}

SCSS

$custom: #7740d3;
$custom-light: #a679e2;
$custom-dark: #000000;

JSON

{
  "hex": "#7740d3",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 211
  },
  "hsl": {
    "h": 262.449,
    "s": 62.553,
    "l": 53.922
  },
  "oklch": {
    "l": 0.52133,
    "c": 0.21205,
    "h": 295.1
  },
  "luminance": 0.12292
}

Semantic roles & 50–950 ramp

primary

#7740D3

secondary

#BFD798

accent

#E642A8

background

#FAF7FD

surface

#F4EEFB

border

#CEC9D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #7740D3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →