#7740CF#7740CF

#7740CF is a mid, highly saturated violet. Relative luminance 0.121; OKLCH L 51.8% C 0.208 H 295.9°. Best body text is #FFFFFF at 6.14:1 contrast (WCAG AA passes).

Color values

HEX	#7740CF
RGB	rgb(119, 64, 207)
HSL	hsl(263, 60%, 53%)
HSV	hsv(263, 69%, 81%)
CMYK	cmyk(42.5%, 69.1%, 0%, 18.8%)
CIE-LAB	lab(41.36, 53.57, -65.30)
CIE-LCH	lch(41.36, 84.46, 309.36°)
OKLab	oklab(51.81% 0.0907 -0.1867)
OKLCH	oklch(51.81% 0.208 295.9)
XYZ	xyz(20.7006, 12.0933, 60.2630)
Luminance	0.1209 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740CF #98CF40

analogous

#4050CF #7740CF #BF40CF

triadic

#7740CF #CF7740 #40CF77

tetradic

#7740CF #CF4050 #98CF40 #40CFBF

square

#7740CF #CF4050 #98CF40 #40CFBF

split-complementary

#7740CF #CFBF40 #50CF40

monochromatic

#401E77 #5A2AA8 #7740CF #9A71DB #BDA2E8

Accessibility & contrast

On white

6.14

#7740CF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.42

#7740CF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740CF

6.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740CF	#FFFFFF	#000000	##FFFFFF
##7740CF	1.00	6.14	3.42	6.14
#FFFFFF	6.14	1.00	21.00	1.00
#000000	3.42	21.00	1.00	21.00
##FFFFFF	6.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0062D3

Deuteranopia (green-blind)

#0060CC

Tritanopia (blue-blind)

#606383

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #7740cf;
/* rgb */ color: rgb(119, 64, 207);
/* oklch */ color: oklch(51.8% 0.208 295.9);

Tailwind

colors: {
  custom: {
    50: '#a579df',
    500: '#7740cf',
    950: '#000000',
  },
}

SCSS

$custom: #7740cf;
$custom-light: #a579df;
$custom-dark: #000000;

JSON

{
  "hex": "#7740cf",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 207
  },
  "hsl": {
    "h": 263.077,
    "s": 59.833,
    "l": 53.137
  },
  "oklch": {
    "l": 0.51814,
    "c": 0.20757,
    "h": 295.9
  },
  "luminance": 0.12094
}

Semantic roles & 50–950 ramp

primary

#7740CF

secondary

#BDD497

accent

#E345A6

background

#FAF7FD

surface

#F4EEFB

border

#CEC9D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #7740CF

Body copy rendered with the generated semantic roles for this colour.

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