#7740CF#7740CF

#7740CF is a mid, highly saturated violet. Relative luminance 0.121; OKLCH L 51.8% C 0.208 H 295.9°. Best body text is #FFFFFF at 6.14:1 contrast (WCAG AA passes).

Color values

HEX#7740CF
RGBrgb(119, 64, 207)
HSLhsl(263, 60%, 53%)
HSVhsv(263, 69%, 81%)
CMYKcmyk(42.5%, 69.1%, 0%, 18.8%)
CIE-LABlab(41.36, 53.57, -65.30)
CIE-LCHlch(41.36, 84.46, 309.36°)
OKLaboklab(51.81% 0.0907 -0.1867)
OKLCHoklch(51.81% 0.208 295.9)
XYZxyz(20.7006, 12.0933, 60.2630)
Luminance0.1209 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7740CF #98CF40
analogous
#4050CF #7740CF #BF40CF
triadic
#7740CF #CF7740 #40CF77
tetradic
#7740CF #CF4050 #98CF40 #40CFBF
square
#7740CF #CF4050 #98CF40 #40CFBF
split-complementary
#7740CF #CFBF40 #50CF40
monochromatic
#401E77 #5A2AA8 #7740CF #9A71DB #BDA2E8

Accessibility & contrast

On white

6.14
#7740CF on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.42
#7740CF on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740CF
6.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7740CF#FFFFFF#000000##FFFFFF
##7740CF1.006.143.426.14
#FFFFFF6.141.0021.001.00
#0000003.4221.001.0021.00
##FFFFFF6.141.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0062D3
Deuteranopia (green-blind)
#0060CC
Tritanopia (blue-blind)
#606383
Achromatopsia (no color)
#626262

Design tokens & code

CSS
--color: #7740cf;
/* rgb */ color: rgb(119, 64, 207);
/* oklch */ color: oklch(51.8% 0.208 295.9);
Tailwind
colors: {
  custom: {
    50: '#a579df',
    500: '#7740cf',
    950: '#000000',
  },
}
SCSS
$custom: #7740cf;
$custom-light: #a579df;
$custom-dark: #000000;
JSON
{
  "hex": "#7740cf",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 207
  },
  "hsl": {
    "h": 263.077,
    "s": 59.833,
    "l": 53.137
  },
  "oklch": {
    "l": 0.51814,
    "c": 0.20757,
    "h": 295.9
  },
  "luminance": 0.12094
}

Semantic roles & 50–950 ramp

primary
#7740CF
secondary
#BDD497
accent
#E345A6
background
#FAF7FD
surface
#F4EEFB
border
#CEC9D4
text
#100915
muted
#7F7B83

Preview Lab

Preview with #7740CF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7740CF Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva