#7740C9#7740C9

#7740C9 is a mid, highly saturated violet. Relative luminance 0.118; OKLCH L 51.3% C 0.201 H 297.2°. Best body text is #FFFFFF at 6.25:1 contrast (WCAG AA passes).

Color values

HEX#7740C9
RGBrgb(119, 64, 201)
HSLhsl(264, 56%, 52%)
HSVhsv(264, 68%, 79%)
CMYKcmyk(40.8%, 68.2%, 0%, 21.2%)
CIE-LABlab(40.91, 52.02, -62.58)
CIE-LCHlch(40.91, 81.38, 309.74°)
OKLaboklab(51.34% 0.0917 -0.1787)
OKLCHoklch(51.34% 0.201 297.2)
XYZxyz(19.9810, 11.8054, 56.4730)
Luminance0.1181 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7740C9 #92C940
analogous
#404EC9 #7740C9 #BC40C9
triadic
#7740C9 #C97740 #40C977
tetradic
#7740C9 #C9404E #92C940 #40C9BC
square
#7740C9 #C9404E #92C940 #40C9BC
split-complementary
#7740C9 #C9BC40 #4EC940
monochromatic
#3F1F6F #5B2D9F #7740C9 #9970D6 #BB9FE4

Accessibility & contrast

On white

6.25
#7740C9 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.36
#7740C9 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740C9
6.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7740C9#FFFFFF#000000##FFFFFF
##7740C91.006.253.366.25
#FFFFFF6.251.0021.001.00
#0000003.3621.001.0021.00
##FFFFFF6.251.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0061CD
Deuteranopia (green-blind)
#005FC6
Tritanopia (blue-blind)
#62617F
Achromatopsia (no color)
#606060

Design tokens & code

CSS
--color: #7740c9;
/* rgb */ color: rgb(119, 64, 201);
/* oklch */ color: oklch(51.3% 0.201 297.2);
Tailwind
colors: {
  custom: {
    50: '#a579da',
    500: '#7740c9',
    950: '#000000',
  },
}
SCSS
$custom: #7740c9;
$custom-light: #a579da;
$custom-dark: #000000;
JSON
{
  "hex": "#7740c9",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 201
  },
  "hsl": {
    "h": 264.088,
    "s": 55.918,
    "l": 51.961
  },
  "oklch": {
    "l": 0.51343,
    "c": 0.20084,
    "h": 297.2
  },
  "luminance": 0.11806
}

Semantic roles & 50–950 ramp

primary
#7740C9
secondary
#B8D094
accent
#DF49A3
background
#FAF7FD
surface
#F4EEFB
border
#CEC9D4
text
#100915
muted
#7F7B83

Preview Lab

Preview with #7740C9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7740C9 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva