#7740C0#7740C0

#7740C0 is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.7% C 0.191 H 299.2°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).

Color values

HEX	#7740C0
RGB	rgb(119, 64, 192)
HSL	hsl(266, 50%, 50%)
HSV	hsv(266, 67%, 75%)
CMYK	cmyk(38%, 66.7%, 0%, 24.7%)
CIE-LAB	lab(40.24, 49.71, -58.42)
CIE-LCH	lch(40.24, 76.71, 310.40°)
OKLab	oklab(50.65% 0.0929 -0.1665)
OKLCH	oklch(50.65% 0.191 299.2)
XYZ	xyz(18.9532, 11.3943, 51.0597)
Luminance	0.1139 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740C0 #89C040

analogous

#4049C0 #7740C0 #B740C0

triadic

#7740C0 #C07740 #40C077

tetradic

#7740C0 #C04049 #89C040 #40C0B7

square

#7740C0 #C04049 #89C040 #40C0B7

split-complementary

#7740C0 #C0B740 #49C040

monochromatic

#3E2164 #5A3092 #7740C0 #986ECF #B99CDE

Accessibility & contrast

On white

6.40

#7740C0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#7740C0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740C0

6.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740C0	#FFFFFF	#000000	##FFFFFF
##7740C0	1.00	6.40	3.28	6.40
#FFFFFF	6.40	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FC4

Deuteranopia (green-blind)

#005EBD

Tritanopia (blue-blind)

#665E7B

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7740c0;
/* rgb */ color: rgb(119, 64, 192);
/* oklch */ color: oklch(50.7% 0.191 299.2);

Tailwind

colors: {
  custom: {
    50: '#a478d4',
    500: '#7740c0',
    950: '#000000',
  },
}

SCSS

$custom: #7740c0;
$custom-light: #a478d4;
$custom-dark: #000000;

JSON

{
  "hex": "#7740c0",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 192
  },
  "hsl": {
    "h": 265.781,
    "s": 50.394,
    "l": 50.196
  },
  "oklch": {
    "l": 0.50654,
    "c": 0.19064,
    "h": 299.2
  },
  "luminance": 0.11395
}

Semantic roles & 50–950 ramp

primary

#7740C0

secondary

#B2CB91

accent

#DA4E9E

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7740C0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →