#7740BF#7740BF

#7740BF is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.6% C 0.190 H 299.4°. Best body text is #FFFFFF at 6.42:1 contrast (WCAG AA passes).

Color values

HEX	#7740BF
RGB	rgb(119, 64, 191)
HSL	hsl(266, 50%, 50%)
HSV	hsv(266, 66%, 75%)
CMYK	cmyk(37.7%, 66.5%, 0%, 25.1%)
CIE-LAB	lab(40.16, 49.46, -57.96)
CIE-LCH	lch(40.16, 76.19, 310.48°)
OKLab	oklab(50.58% 0.093 -0.1651)
OKLCH	oklch(50.58% 0.19 299.4)
XYZ	xyz(18.8428, 11.3501, 50.4782)
Luminance	0.1135 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740BF #88BF40

analogous

#4049BF #7740BF #B640BF

triadic

#7740BF #BF7740 #40BF77

tetradic

#7740BF #BF4049 #88BF40 #40BFB6

square

#7740BF #BF4049 #88BF40 #40BFB6

split-complementary

#7740BF #BFB640 #49BF40

monochromatic

#3E2163 #5A3191 #7740BF #986ECE #B89CDE

Accessibility & contrast

On white

6.42

#7740BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.27

#7740BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740BF

6.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740BF	#FFFFFF	#000000	##FFFFFF
##7740BF	1.00	6.42	3.27	6.42
#FFFFFF	6.42	1.00	21.00	1.00
#000000	3.27	21.00	1.00	21.00
##FFFFFF	6.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC3

Deuteranopia (green-blind)

#005EBC

Tritanopia (blue-blind)

#675D7A

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7740bf;
/* rgb */ color: rgb(119, 64, 191);
/* oklch */ color: oklch(50.6% 0.190 299.4);

Tailwind

colors: {
  custom: {
    50: '#a478d3',
    500: '#7740bf',
    950: '#000000',
  },
}

SCSS

$custom: #7740bf;
$custom-light: #a478d3;
$custom-dark: #000000;

JSON

{
  "hex": "#7740bf",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 191
  },
  "hsl": {
    "h": 265.984,
    "s": 49.804,
    "l": 50
  },
  "oklch": {
    "l": 0.50578,
    "c": 0.18951,
    "h": 299.4
  },
  "luminance": 0.1135
}

Semantic roles & 50–950 ramp

primary

#7740BF

secondary

#B1CA91

accent

#D94E9D

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7740BF

Body copy rendered with the generated semantic roles for this colour.

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