#7740BD#7740BD

#7740BD is a mid, vivid violet. Relative luminance 0.113; OKLCH L 50.4% C 0.187 H 299.9°. Best body text is #FFFFFF at 6.46:1 contrast (WCAG AA passes).

Color values

HEX	#7740BD
RGB	rgb(119, 64, 189)
HSL	hsl(266, 49%, 50%)
HSV	hsv(266, 66%, 74%)
CMYK	cmyk(37%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(40.02, 48.95, -57.02)
CIE-LCH	lch(40.02, 75.15, 310.65°)
OKLab	oklab(50.43% 0.0933 -0.1623)
OKLCH	oklch(50.43% 0.187 299.9)
XYZ	xyz(18.6242, 11.2627, 49.3270)
Luminance	0.1126 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740BD #86BD40

analogous

#4048BD #7740BD #B640BD

triadic

#7740BD #BD7740 #40BD77

tetradic

#7740BD #BD4048 #86BD40 #40BDB6

square

#7740BD #BD4048 #86BD40 #40BDB6

split-complementary

#7740BD #BDB640 #48BD40

monochromatic

#3D2162 #5A318F #7740BD #976DCD #B89ADD

Accessibility & contrast

On white

6.46

#7740BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.25

#7740BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740BD

6.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740BD	#FFFFFF	#000000	##FFFFFF
##7740BD	1.00	6.46	3.25	6.46
#FFFFFF	6.46	1.00	21.00	1.00
#000000	3.25	21.00	1.00	21.00
##FFFFFF	6.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC1

Deuteranopia (green-blind)

#005DBA

Tritanopia (blue-blind)

#675D79

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7740bd;
/* rgb */ color: rgb(119, 64, 189);
/* oklch */ color: oklch(50.4% 0.187 299.9);

Tailwind

colors: {
  custom: {
    50: '#a378d2',
    500: '#7740bd',
    950: '#000000',
  },
}

SCSS

$custom: #7740bd;
$custom-light: #a378d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7740bd",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 266.4,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.50429,
    "c": 0.18723,
    "h": 299.9
  },
  "luminance": 0.11263
}

Semantic roles & 50–950 ramp

primary

#7740BD

secondary

#B0C990

accent

#D94F9C

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7740BD

Body copy rendered with the generated semantic roles for this colour.

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