#7740BC#7740BC

#7740BC is a mid, vivid violet. Relative luminance 0.112; OKLCH L 50.4% C 0.186 H 300.1°. Best body text is #FFFFFF at 6.47:1 contrast (WCAG AA passes).

Color values

HEX	#7740BC
RGB	rgb(119, 64, 188)
HSL	hsl(267, 49%, 49%)
HSV	hsv(267, 66%, 74%)
CMYK	cmyk(36.7%, 66%, 0%, 26.3%)
CIE-LAB	lab(39.95, 48.70, -56.55)
CIE-LCH	lch(39.95, 74.63, 310.73°)
OKLab	oklab(50.36% 0.0934 -0.161)
OKLCH	oklch(50.36% 0.186 300.1)
XYZ	xyz(18.5160, 11.2194, 48.7573)
Luminance	0.1122 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740BC #85BC40

analogous

#4047BC #7740BC #B540BC

triadic

#7740BC #BC7740 #40BC77

tetradic

#7740BC #BC4047 #85BC40 #40BCB5

square

#7740BC #BC4047 #85BC40 #40BCB5

split-complementary

#7740BC #BCB540 #47BC40

monochromatic

#3D2161 #5A308E #7740BC #976CCD #B79ADD

Accessibility & contrast

On white

6.47

#7740BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.24

#7740BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740BC

6.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740BC	#FFFFFF	#000000	##FFFFFF
##7740BC	1.00	6.47	3.24	6.47
#FFFFFF	6.47	1.00	21.00	1.00
#000000	3.24	21.00	1.00	21.00
##FFFFFF	6.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC0

Deuteranopia (green-blind)

#005DB9

Tritanopia (blue-blind)

#685C78

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7740bc;
/* rgb */ color: rgb(119, 64, 188);
/* oklch */ color: oklch(50.4% 0.186 300.1);

Tailwind

colors: {
  custom: {
    50: '#a378d1',
    500: '#7740bc',
    950: '#000000',
  },
}

SCSS

$custom: #7740bc;
$custom-light: #a378d1;
$custom-dark: #000000;

JSON

{
  "hex": "#7740bc",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 188
  },
  "hsl": {
    "h": 266.613,
    "s": 49.206,
    "l": 49.412
  },
  "oklch": {
    "l": 0.50355,
    "c": 0.18609,
    "h": 300.1
  },
  "luminance": 0.1122
}

Semantic roles & 50–950 ramp

primary

#7740BC

secondary

#AFC98F

accent

#D94F9C

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100914

muted

#7F7B82

Preview Lab

Preview with #7740BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →