#7740B2#7740B2

#7740B2 is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.6% C 0.175 H 302.7°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).

Color values

HEX	#7740B2
RGB	rgb(119, 64, 178)
HSL	hsl(269, 47%, 47%)
HSV	hsv(269, 64%, 70%)
CMYK	cmyk(33.1%, 64%, 0%, 30.2%)
CIE-LAB	lab(39.25, 46.18, -51.79)
CIE-LCH	lch(39.25, 69.39, 311.72°)
OKLab	oklab(49.63% 0.0943 -0.147)
OKLCH	oklch(49.63% 0.175 302.7)
XYZ	xyz(17.4752, 10.8031, 43.2754)
Luminance	0.1080 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740B2 #7BB240

analogous

#4042B2 #7740B2 #B040B2

triadic

#7740B2 #B27740 #40B277

tetradic

#7740B2 #B24042 #7BB240 #40B2B0

square

#7740B2 #B24042 #7BB240 #40B2B0

split-complementary

#7740B2 #B2B040 #42B240

monochromatic

#3B2058 #593085 #7740B2 #9667C8 #B594D8

Accessibility & contrast

On white

6.64

#7740B2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#7740B2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740B2

6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740B2	#FFFFFF	#000000	##FFFFFF
##7740B2	1.00	6.64	3.16	6.64
#FFFFFF	6.64	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB6

Deuteranopia (green-blind)

#1A5CAF

Tritanopia (blue-blind)

#6B5973

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7740b2;
/* rgb */ color: rgb(119, 64, 178);
/* oklch */ color: oklch(49.6% 0.175 302.7);

Tailwind

colors: {
  custom: {
    50: '#a278ca',
    500: '#7740b2',
    950: '#000000',
  },
}

SCSS

$custom: #7740b2;
$custom-light: #a278ca;
$custom-dark: #000000;

JSON

{
  "hex": "#7740b2",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 178
  },
  "hsl": {
    "h": 268.947,
    "s": 47.107,
    "l": 47.451
  },
  "oklch": {
    "l": 0.49627,
    "c": 0.17463,
    "h": 302.7
  },
  "luminance": 0.10803
}

Semantic roles & 50–950 ramp

primary

#7740B2

secondary

#A8C48A

accent

#D75196

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7740B2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →