#7740AF#7740AF

#7740AF is a mid, vivid violet. Relative luminance 0.107; OKLCH L 49.4% C 0.171 H 303.5°. Best body text is #FFFFFF at 6.69:1 contrast (WCAG AA passes).

Color values

HEX	#7740AF
RGB	rgb(119, 64, 175)
HSL	hsl(270, 46%, 47%)
HSV	hsv(270, 63%, 69%)
CMYK	cmyk(32%, 63.4%, 0%, 31.4%)
CIE-LAB	lab(39.04, 45.43, -50.35)
CIE-LCH	lch(39.04, 67.82, 312.06°)
OKLab	oklab(49.41% 0.0945 -0.1427)
OKLCH	oklch(49.41% 0.171 303.5)
XYZ	xyz(17.1772, 10.6839, 41.7064)
Luminance	0.1068 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740AF #78AF40

analogous

#4040AF #7740AF #AF40AF

triadic

#7740AF #AF7740 #40AF77

tetradic

#7740AF #AF4040 #78AF40 #40AFAF

square

#7740AF #AF4040 #78AF40 #40AFAF

split-complementary

#7740AF #AFAF40 #40AF40

monochromatic

#3A1F55 #593082 #7740AF #9665C7 #B492D7

Accessibility & contrast

On white

6.69

#7740AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#7740AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740AF

6.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740AF	#FFFFFF	#000000	##FFFFFF
##7740AF	1.00	6.69	3.14	6.69
#FFFFFF	6.69	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB2

Deuteranopia (green-blind)

#205CAD

Tritanopia (blue-blind)

#6C5871

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7740af;
/* rgb */ color: rgb(119, 64, 175);
/* oklch */ color: oklch(49.4% 0.171 303.5);

Tailwind

colors: {
  custom: {
    50: '#a278c7',
    500: '#7740af',
    950: '#000000',
  },
}

SCSS

$custom: #7740af;
$custom-light: #a278c7;
$custom-dark: #000000;

JSON

{
  "hex": "#7740af",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 175
  },
  "hsl": {
    "h": 269.73,
    "s": 46.444,
    "l": 46.863
  },
  "oklch": {
    "l": 0.49414,
    "c": 0.17117,
    "h": 303.5
  },
  "luminance": 0.10684
}

Semantic roles & 50–950 ramp

primary

#7740AF

secondary

#A6C388

accent

#D65294

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7740AF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →