#7740AE#7740AE

#7740AE is a mid, vivid violet. Relative luminance 0.106; OKLCH L 49.3% C 0.170 H 303.8°. Best body text is #FFFFFF at 6.71:1 contrast (WCAG AA passes).

Color values

HEX	#7740AE
RGB	rgb(119, 64, 174)
HSL	hsl(270, 46%, 47%)
HSV	hsv(270, 63%, 68%)
CMYK	cmyk(31.6%, 63.2%, 0%, 31.8%)
CIE-LAB	lab(38.98, 45.19, -49.86)
CIE-LCH	lch(38.98, 67.29, 312.18°)
OKLab	oklab(49.34% 0.0946 -0.1413)
OKLCH	oklch(49.34% 0.17 303.8)
XYZ	xyz(17.0794, 10.6448, 41.1911)
Luminance	0.1065 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740AE #77AE40

analogous

#4040AE #7740AE #AE40AE

triadic

#7740AE #AE7740 #40AE77

tetradic

#7740AE #AE4040 #77AE40 #40AEAE

square

#7740AE #AE4040 #77AE40 #40AEAE

split-complementary

#7740AE #AEAE40 #40AE40

monochromatic

#3A1F55 #583081 #7740AE #9665C6 #B492D7

Accessibility & contrast

On white

6.71

#7740AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.13

#7740AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740AE

6.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740AE	#FFFFFF	#000000	##FFFFFF
##7740AE	1.00	6.71	3.13	6.71
#FFFFFF	6.71	1.00	21.00	1.00
#000000	3.13	21.00	1.00	21.00
##FFFFFF	6.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB1

Deuteranopia (green-blind)

#215CAC

Tritanopia (blue-blind)

#6D5771

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7740ae;
/* rgb */ color: rgb(119, 64, 174);
/* oklch */ color: oklch(49.3% 0.170 303.8);

Tailwind

colors: {
  custom: {
    50: '#a278c7',
    500: '#7740ae',
    950: '#000000',
  },
}

SCSS

$custom: #7740ae;
$custom-light: #a278c7;
$custom-dark: #000000;

JSON

{
  "hex": "#7740ae",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 174
  },
  "hsl": {
    "h": 270,
    "s": 46.218,
    "l": 46.667
  },
  "oklch": {
    "l": 0.49344,
    "c": 0.17002,
    "h": 303.8
  },
  "luminance": 0.10645
}

Semantic roles & 50–950 ramp

primary

#7740AE

secondary

#A5C288

accent

#D65294

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7740AE

Body copy rendered with the generated semantic roles for this colour.

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