#7740AD#7740AD

#7740AD is a mid, vivid violet. Relative luminance 0.106; OKLCH L 49.3% C 0.169 H 304.1°. Best body text is #FFFFFF at 6.73:1 contrast (WCAG AA passes).

Color values

HEX	#7740AD
RGB	rgb(119, 64, 173)
HSL	hsl(270, 46%, 46%)
HSV	hsv(270, 63%, 68%)
CMYK	cmyk(31.2%, 63%, 0%, 32.2%)
CIE-LAB	lab(38.91, 44.94, -49.38)
CIE-LCH	lch(38.91, 66.77, 312.31°)
OKLab	oklab(49.27% 0.0946 -0.1399)
OKLCH	oklch(49.27% 0.169 304.1)
XYZ	xyz(16.9823, 10.6059, 40.6795)
Luminance	0.1061 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740AD #76AD40

analogous

#4040AD #7740AD #AD40AD

triadic

#7740AD #AD7740 #40AD77

tetradic

#7740AD #AD4040 #76AD40 #40ADAD

square

#7740AD #AD4040 #76AD40 #40ADAD

split-complementary

#7740AD #ADAD40 #40AD40

monochromatic

#3A1F54 #582F80 #7740AD #9664C6 #B491D6

Accessibility & contrast

On white

6.73

#7740AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#7740AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740AD

6.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740AD	#FFFFFF	#000000	##FFFFFF
##7740AD	1.00	6.73	3.12	6.73
#FFFFFF	6.73	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB0

Deuteranopia (green-blind)

#235CAB

Tritanopia (blue-blind)

#6D5770

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7740ad;
/* rgb */ color: rgb(119, 64, 173);
/* oklch */ color: oklch(49.3% 0.169 304.1);

Tailwind

colors: {
  custom: {
    50: '#a278c6',
    500: '#7740ad',
    950: '#000000',
  },
}

SCSS

$custom: #7740ad;
$custom-light: #a278c6;
$custom-dark: #000000;

JSON

{
  "hex": "#7740ad",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 270.275,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.49274,
    "c": 0.16887,
    "h": 304.1
  },
  "luminance": 0.10606
}

Semantic roles & 50–950 ramp

primary

#7740AD

secondary

#A4C287

accent

#D65293

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7740AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →