#7740AC#7740AC

#7740AC is a mid, vivid violet. Relative luminance 0.106; OKLCH L 49.2% C 0.168 H 304.4°. Best body text is #FFFFFF at 6.75:1 contrast (WCAG AA passes).

Color values

HEX	#7740AC
RGB	rgb(119, 64, 172)
HSL	hsl(271, 46%, 46%)
HSV	hsv(271, 63%, 67%)
CMYK	cmyk(30.8%, 62.8%, 0%, 32.5%)
CIE-LAB	lab(38.84, 44.69, -48.89)
CIE-LCH	lch(38.84, 66.24, 312.43°)
OKLab	oklab(49.21% 0.0947 -0.1384)
OKLCH	oklch(49.21% 0.168 304.4)
XYZ	xyz(16.8859, 10.5674, 40.1718)
Luminance	0.1057 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740AC #75AC40

analogous

#4140AC #7740AC #AC40AB

triadic

#7740AC #AC7740 #40AC77

tetradic

#7740AC #AC4140 #75AC40 #40ABAC

square

#7740AC #AC4140 #75AC40 #40ABAC

split-complementary

#7740AC #ABAC40 #40AC41

monochromatic

#391F53 #582F7F #7740AC #9664C5 #B491D6

Accessibility & contrast

On white

6.75

#7740AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.11

#7740AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740AC

6.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740AC	#FFFFFF	#000000	##FFFFFF
##7740AC	1.00	6.75	3.11	6.75
#FFFFFF	6.75	1.00	21.00	1.00
#000000	3.11	21.00	1.00	21.00
##FFFFFF	6.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AAF

Deuteranopia (green-blind)

#245BAA

Tritanopia (blue-blind)

#6D5670

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7740ac;
/* rgb */ color: rgb(119, 64, 172);
/* oklch */ color: oklch(49.2% 0.168 304.4);

Tailwind

colors: {
  custom: {
    50: '#a278c5',
    500: '#7740ac',
    950: '#000000',
  },
}

SCSS

$custom: #7740ac;
$custom-light: #a278c5;
$custom-dark: #000000;

JSON

{
  "hex": "#7740ac",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 172
  },
  "hsl": {
    "h": 270.556,
    "s": 45.763,
    "l": 46.275
  },
  "oklch": {
    "l": 0.49205,
    "c": 0.16772,
    "h": 304.4
  },
  "luminance": 0.10567
}

Semantic roles & 50–950 ramp

primary

#7740AC

secondary

#A3C187

accent

#D55293

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7740AC

Body copy rendered with the generated semantic roles for this colour.

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