#7740AA#7740AA

#7740AA is a mid, vivid violet. Relative luminance 0.105; OKLCH L 49.1% C 0.165 H 304.9°. Best body text is #FFFFFF at 6.78:1 contrast (WCAG AA passes).

Color values

HEX	#7740AA
RGB	rgb(119, 64, 170)
HSL	hsl(271, 45%, 46%)
HSV	hsv(271, 62%, 67%)
CMYK	cmyk(30%, 62.4%, 0%, 33.3%)
CIE-LAB	lab(38.71, 44.20, -47.91)
CIE-LCH	lch(38.71, 65.19, 312.69°)
OKLab	oklab(49.07% 0.0948 -0.1356)
OKLCH	oklch(49.07% 0.165 304.9)
XYZ	xyz(16.6952, 10.4911, 39.1679)
Luminance	0.1049 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740AA #73AA40

analogous

#4240AA #7740AA #AA40A8

triadic

#7740AA #AA7740 #40AA77

tetradic

#7740AA #AA4240 #73AA40 #40A8AA

square

#7740AA #AA4240 #73AA40 #40A8AA

split-complementary

#7740AA #A8AA40 #40AA42

monochromatic

#391F51 #582F7E #7740AA #9563C4 #B48FD5

Accessibility & contrast

On white

6.78

#7740AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.10

#7740AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740AA

6.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740AA	#FFFFFF	#000000	##FFFFFF
##7740AA	1.00	6.78	3.10	6.78
#FFFFFF	6.78	1.00	21.00	1.00
#000000	3.10	21.00	1.00	21.00
##FFFFFF	6.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AAD

Deuteranopia (green-blind)

#275BA8

Tritanopia (blue-blind)

#6E566F

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7740aa;
/* rgb */ color: rgb(119, 64, 170);
/* oklch */ color: oklch(49.1% 0.165 304.9);

Tailwind

colors: {
  custom: {
    50: '#a278c4',
    500: '#7740aa',
    950: '#000000',
  },
}

SCSS

$custom: #7740aa;
$custom-light: #a278c4;
$custom-dark: #000000;

JSON

{
  "hex": "#7740aa",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 170
  },
  "hsl": {
    "h": 271.132,
    "s": 45.299,
    "l": 45.882
  },
  "oklch": {
    "l": 0.49067,
    "c": 0.16541,
    "h": 304.9
  },
  "luminance": 0.10491
}

Semantic roles & 50–950 ramp

primary

#7740AA

secondary

#A2C086

accent

#D55391

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7740AA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →