#7740A2#7740A2

#7740A2 is a mid, vivid violet. Relative luminance 0.102; OKLCH L 48.5% C 0.156 H 307.4°. Best body text is #FFFFFF at 6.91:1 contrast (WCAG AA passes).

Color values

HEX	#7740A2
RGB	rgb(119, 64, 162)
HSL	hsl(274, 43%, 44%)
HSV	hsv(274, 60%, 64%)
CMYK	cmyk(26.5%, 60.5%, 0%, 36.5%)
CIE-LAB	lab(38.19, 42.26, -43.96)
CIE-LCH	lch(38.19, 60.98, 313.87°)
OKLab	oklab(48.53% 0.0949 -0.124)
OKLCH	oklch(48.53% 0.156 307.4)
XYZ	xyz(15.9614, 10.1976, 35.3029)
Luminance	0.1020 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7740A2 #6BA240

analogous

#4640A2 #7740A2 #A2409C

triadic

#7740A2 #A27740 #40A277

tetradic

#7740A2 #A24640 #6BA240 #409CA2

square

#7740A2 #A24640 #6BA240 #409CA2

split-complementary

#7740A2 #9CA240 #40A246

monochromatic

#371D4A #572F76 #7740A2 #965FC0 #B28BD1

Accessibility & contrast

On white

6.91

#7740A2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#7740A2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7740A2

6.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7740A2	#FFFFFF	#000000	##FFFFFF
##7740A2	1.00	6.91	3.04	6.91
#FFFFFF	6.91	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1658A5

Deuteranopia (green-blind)

#305AA0

Tritanopia (blue-blind)

#70536B

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7740a2;
/* rgb */ color: rgb(119, 64, 162);
/* oklch */ color: oklch(48.5% 0.156 307.4);

Tailwind

colors: {
  custom: {
    50: '#a178be',
    500: '#7740a2',
    950: '#000000',
  },
}

SCSS

$custom: #7740a2;
$custom-light: #a178be;
$custom-dark: #000000;

JSON

{
  "hex": "#7740a2",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 162
  },
  "hsl": {
    "h": 273.673,
    "s": 43.363,
    "l": 44.314
  },
  "oklch": {
    "l": 0.48527,
    "c": 0.15616,
    "h": 307.4
  },
  "luminance": 0.10197
}

Semantic roles & 50–950 ramp

primary

#7740A2

secondary

#9BBC82

accent

#D3558C

background

#FAF7FB

surface

#F4EDF7

border

#CEC8D0

text

#0F0912

muted

#7F7B81

Preview Lab

Preview with #7740A2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →