#77408D#77408D

#77408D is a mid, vivid purple. Relative luminance 0.095; OKLCH L 47.2% C 0.132 H 315.4°. Best body text is #FFFFFF at 7.24:1 contrast (WCAG AA passes).

Color values

HEX	#77408D
RGB	rgb(119, 64, 141)
HSL	hsl(283, 38%, 40%)
HSV	hsv(283, 55%, 55%)
CMYK	cmyk(15.6%, 54.6%, 0%, 44.7%)
CIE-LAB	lab(36.95, 37.37, -33.23)
CIE-LCH	lch(36.95, 50.00, 318.36°)
OKLab	oklab(47.22% 0.0941 -0.0926)
OKLCH	oklch(47.22% 0.132 315.4)
XYZ	xyz(14.2481, 9.5123, 26.2796)
Luminance	0.0951 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77408D #568D40

analogous

#50408D #77408D #8D407C

triadic

#77408D #8D7740 #408D77

tetradic

#77408D #8D5040 #568D40 #407C8D

square

#77408D #8D5040 #568D40 #407C8D

split-complementary

#77408D #7C8D40 #408D50

monochromatic

#301A39 #532D63 #77408D #9957B3 #B281C6

Accessibility & contrast

On white

7.24

#77408D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#77408D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77408D

7.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77408D	#FFFFFF	#000000	##FFFFFF
##77408D	1.00	7.24	2.90	7.24
#FFFFFF	7.24	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E5490

Deuteranopia (green-blind)

#40598B

Tritanopia (blue-blind)

#764C60

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #77408d;
/* rgb */ color: rgb(119, 64, 141);
/* oklch */ color: oklch(47.2% 0.132 315.4);

Tailwind

colors: {
  custom: {
    50: '#a077af',
    500: '#77408d',
    950: '#000000',
  },
}

SCSS

$custom: #77408d;
$custom-light: #a077af;
$custom-dark: #000000;

JSON

{
  "hex": "#77408d",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 141
  },
  "hsl": {
    "h": 282.857,
    "s": 37.561,
    "l": 40.196
  },
  "oklch": {
    "l": 0.47215,
    "c": 0.13201,
    "h": 315.4
  },
  "luminance": 0.09512
}

Semantic roles & 50–950 ramp

primary

#77408D

secondary

#88B078

accent

#CE5A7B

background

#FAF7FA

surface

#F3EDF4

border

#CDC8CE

text

#0F0910

muted

#7F7B7F

Preview Lab

Preview with #77408D

Body copy rendered with the generated semantic roles for this colour.

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