#77407A#77407A

#77407A is a mid, moderate purple. Relative luminance 0.090; OKLCH L 46.2% C 0.111 H 325.3°. Best body text is #FFFFFF at 7.50:1 contrast (WCAG AA passes).

Color values

HEX#77407A
RGBrgb(119, 64, 122)
HSLhsl(297, 31%, 36%)
HSVhsv(297, 48%, 48%)
CMYKcmyk(2.5%, 47.5%, 0%, 52.2%)
CIE-LABlab(35.97, 33.28, -23.05)
CIE-LCHlch(35.97, 40.49, 325.30°)
OKLaboklab(46.17% 0.0913 -0.0633)
OKLCHoklch(46.17% 0.111 325.3)
XYZxyz(12.9537, 8.9945, 19.4624)
Luminance0.0899 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#77407A #437A40
analogous
#5A407A #77407A #7A4060
triadic
#77407A #7A7740 #407A77
tetradic
#77407A #7A5A40 #437A40 #40607A
square
#77407A #7A5A40 #437A40 #40607A
split-complementary
#77407A #607A40 #407A5A
monochromatic
#29162A #502B52 #77407A #9E55A2 #B67BBA

Accessibility & contrast

On white

7.50
#77407A on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.80
#77407A on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77407A
7.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##77407A#FFFFFF#000000##FFFFFF
##77407A1.007.502.807.50
#FFFFFF7.501.0021.001.00
#0000002.8021.001.0021.00
##FFFFFF7.501.0021.001.00

Color blindness preview

Protanopia (red-blind)
#3A507C
Deuteranopia (green-blind)
#495778
Tritanopia (blue-blind)
#794657
Achromatopsia (no color)
#555555

Design tokens & code

CSS
--color: #77407a;
/* rgb */ color: rgb(119, 64, 122);
/* oklch */ color: oklch(46.2% 0.111 325.3);
Tailwind
colors: {
  custom: {
    50: '#a077a0',
    500: '#77407a',
    950: '#000000',
  },
}
SCSS
$custom: #77407a;
$custom-light: #a077a0;
$custom-dark: #000000;
JSON
{
  "hex": "#77407a",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 122
  },
  "hsl": {
    "h": 296.897,
    "s": 31.183,
    "l": 36.471
  },
  "oklch": {
    "l": 0.46171,
    "c": 0.11107,
    "h": 325.3
  },
  "luminance": 0.08994
}

Semantic roles & 50–950 ramp

primary
#77407A
secondary
#74A472
accent
#C76066
background
#F9F7F9
surface
#F2EDF2
border
#CCC8CC
text
#0F090F
muted
#7E7B7E

Preview Lab

Preview with #77407A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#77407A Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva