#77403F#77403F
#77403F is a dark, moderate red. Relative luminance 0.079; OKLCH L 43.9% C 0.077 H 21.8°. Best body text is #FFFFFF at 8.11:1 contrast (WCAG AA passes).
Color values
| HEX | #77403F |
|---|---|
| RGB | rgb(119, 64, 63) |
| HSL | hsl(1, 31%, 36%) |
| HSV | hsv(1, 47%, 47%) |
| CMYK | cmyk(0%, 46.2%, 47.1%, 53.3%) |
| CIE-LAB | lab(33.88, 23.70, 11.21) |
| CIE-LCH | lch(33.88, 26.22, 25.32°) |
| OKLab | oklab(43.9% 0.0713 0.0285) |
| OKLCH | oklch(43.9% 0.077 21.8) |
| XYZ | xyz(10.3390, 7.9486, 5.6914) |
| Luminance | 0.0795 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Purple Brown
#673A3F
ΔE00 4.86
Purplish Brown
#6B4247
ΔE00 4.97
Wine
#722F37
ΔE00 5.28
Brownish Purple
#76424E
ΔE00 5.86
Light Maroon
#A24857
ΔE00 10.42
Dark Mauve
#874C62
ΔE00 10.47
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77403F #3F7677
analogous
#773F5A #77403F #775C3F
triadic
#77403F #3F7740 #403F77
tetradic
#77403F #5A773F #3F7677 #5C3F77
square
#77403F #5A773F #3F7677 #5C3F77
split-complementary
#77403F #3F775C #3F5A77
monochromatic
#271515 #4F2A2A #77403F #9F5654 #B87A79
Accessibility & contrast
On white
8.11
#77403F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.59
#77403F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77403F
8.11:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77403F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77403F | 1.00 | 8.11 | 2.59 | 8.11 |
| #FFFFFF | 8.11 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.59 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.11 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C493F
Deuteranopia (green-blind)
#59543E
Tritanopia (blue-blind)
#813940
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #77403f; /* rgb */ color: rgb(119, 64, 63); /* oklch */ color: oklch(43.9% 0.077 21.8);
Tailwind
colors: {
custom: {
50: '#a17674',
500: '#77403f',
950: '#000000',
},
}SCSS
$custom: #77403f; $custom-light: #a17674; $custom-dark: #000000;
JSON
{
"hex": "#77403f",
"rgb": {
"r": 119,
"g": 64,
"b": 63
},
"hsl": {
"h": 1.071,
"s": 30.769,
"l": 35.686
},
"oklch": {
"l": 0.43902,
"c": 0.07675,
"h": 21.8
},
"luminance": 0.07948
}Semantic roles & 50–950 ramp
primary
#77403F
secondary
#6FA1A2
accent
#C5C761
background
#FAF7F7
surface
#F4EDED
border
#CEC8C8
text
#0F0808
muted
#7F7B7B