#77403D#77403D

#77403D is a dark, moderate red. Relative luminance 0.079; OKLCH L 43.9% C 0.077 H 24.0°. Best body text is #FFFFFF at 8.12:1 contrast (WCAG AA passes).

Color values

HEX#77403D
RGBrgb(119, 64, 61)
HSLhsl(3, 32%, 35%)
HSVhsv(3, 49%, 47%)
CMYKcmyk(0%, 46.2%, 48.7%, 53.3%)
CIE-LABlab(33.83, 23.47, 12.42)
CIE-LCHlch(33.83, 26.56, 27.88°)
OKLaboklab(43.85% 0.0704 0.0313)
OKLCHoklch(43.85% 0.077 24)
XYZxyz(10.2841, 7.9266, 5.4024)
Luminance0.0793 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#77403D #3D7477
analogous
#773D57 #77403D #775D3D
triadic
#77403D #3D7740 #403D77
tetradic
#77403D #57773D #3D7477 #5D3D77
square
#77403D #57773D #3D7477 #5D3D77
split-complementary
#77403D #3D775D #3D5777
monochromatic
#261414 #4F2A28 #77403D #9F5652 #B97976

Accessibility & contrast

On white

8.12
#77403D on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.59
#77403D on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77403D
8.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##77403D#FFFFFF#000000##FFFFFF
##77403D1.008.122.598.12
#FFFFFF8.121.0021.001.00
#0000002.5921.001.0021.00
##FFFFFF8.121.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4C493C
Deuteranopia (green-blind)
#5A543C
Tritanopia (blue-blind)
#813840
Achromatopsia (no color)
#505050

Design tokens & code

CSS
--color: #77403d;
/* rgb */ color: rgb(119, 64, 61);
/* oklch */ color: oklch(43.9% 0.077 24.0);
Tailwind
colors: {
  custom: {
    50: '#a17672',
    500: '#77403d',
    950: '#000000',
  },
}
SCSS
$custom: #77403d;
$custom-light: #a17672;
$custom-dark: #000000;
JSON
{
  "hex": "#77403d",
  "rgb": {
    "r": 119,
    "g": 64,
    "b": 61
  },
  "hsl": {
    "h": 3.103,
    "s": 32.222,
    "l": 35.294
  },
  "oklch": {
    "l": 0.43852,
    "c": 0.07705,
    "h": 24
  },
  "luminance": 0.07926
}

Semantic roles & 50–950 ramp

primary
#77403D
secondary
#6DA0A3
accent
#C3C85F
background
#FAF7F6
surface
#F4EDEC
border
#CEC8C7
text
#0F0808
muted
#7F7B7B

Preview Lab

Preview with #77403D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#77403D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva