#77403D#77403D
#77403D is a dark, moderate red. Relative luminance 0.079; OKLCH L 43.9% C 0.077 H 24.0°. Best body text is #FFFFFF at 8.12:1 contrast (WCAG AA passes).
Color values
| HEX | #77403D |
|---|---|
| RGB | rgb(119, 64, 61) |
| HSL | hsl(3, 32%, 35%) |
| HSV | hsv(3, 49%, 47%) |
| CMYK | cmyk(0%, 46.2%, 48.7%, 53.3%) |
| CIE-LAB | lab(33.83, 23.47, 12.42) |
| CIE-LCH | lch(33.83, 26.56, 27.88°) |
| OKLab | oklab(43.85% 0.0704 0.0313) |
| OKLCH | oklch(43.85% 0.077 24) |
| XYZ | xyz(10.2841, 7.9266, 5.4024) |
| Luminance | 0.0793 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Purple Brown
#673A3F
ΔE00 5.43
Purplish Brown
#6B4247
ΔE00 5.57
Wine
#722F37
ΔE00 5.73
Brownish Purple
#76424E
ΔE00 6.73
Light Maroon
#A24857
ΔE00 10.85
Dark Mauve
#874C62
ΔE00 11.27
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77403D #3D7477
analogous
#773D57 #77403D #775D3D
triadic
#77403D #3D7740 #403D77
tetradic
#77403D #57773D #3D7477 #5D3D77
square
#77403D #57773D #3D7477 #5D3D77
split-complementary
#77403D #3D775D #3D5777
monochromatic
#261414 #4F2A28 #77403D #9F5652 #B97976
Accessibility & contrast
On white
8.12
#77403D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.59
#77403D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77403D
8.12:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77403D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77403D | 1.00 | 8.12 | 2.59 | 8.12 |
| #FFFFFF | 8.12 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.59 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.12 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C493C
Deuteranopia (green-blind)
#5A543C
Tritanopia (blue-blind)
#813840
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #77403d; /* rgb */ color: rgb(119, 64, 61); /* oklch */ color: oklch(43.9% 0.077 24.0);
Tailwind
colors: {
custom: {
50: '#a17672',
500: '#77403d',
950: '#000000',
},
}SCSS
$custom: #77403d; $custom-light: #a17672; $custom-dark: #000000;
JSON
{
"hex": "#77403d",
"rgb": {
"r": 119,
"g": 64,
"b": 61
},
"hsl": {
"h": 3.103,
"s": 32.222,
"l": 35.294
},
"oklch": {
"l": 0.43852,
"c": 0.07705,
"h": 24
},
"luminance": 0.07926
}Semantic roles & 50–950 ramp
primary
#77403D
secondary
#6DA0A3
accent
#C3C85F
background
#FAF7F6
surface
#F4EDEC
border
#CEC8C7
text
#0F0808
muted
#7F7B7B