#7739CC#7739CC

#7739CC is a mid, highly saturated violet. Relative luminance 0.112; OKLCH L 50.7% C 0.212 H 297.5°. Best body text is #FFFFFF at 6.48:1 contrast (WCAG AA passes).

Color values

HEX	#7739CC
RGB	rgb(119, 57, 204)
HSL	hsl(265, 59%, 51%)
HSV	hsv(265, 72%, 80%)
CMYK	cmyk(41.7%, 72.1%, 0%, 20%)
CIE-LAB	lab(39.93, 56.16, -65.91)
CIE-LCH	lch(39.93, 86.59, 310.44°)
OKLab	oklab(50.72% 0.0979 -0.1884)
OKLCH	oklch(50.72% 0.212 297.5)
XYZ	xyz(19.9671, 11.2075, 58.2263)
Luminance	0.1121 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739CC #8ECC39

analogous

#3944CC #7739CC #C039CC

triadic

#7739CC #CC7739 #39CC77

tetradic

#7739CC #CC3944 #8ECC39 #39CCC0

square

#7739CC #CC3944 #8ECC39 #39CCC0

split-complementary

#7739CC #CCC039 #44CC39

monochromatic

#3F1C6E #5B299F #7739CC #986AD9 #BA9AE5

Accessibility & contrast

On white

6.48

#7739CC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.24

#7739CC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739CC

6.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739CC	#FFFFFF	#000000	##FFFFFF
##7739CC	1.00	6.48	3.24	6.48
#FFFFFF	6.48	1.00	21.00	1.00
#000000	3.24	21.00	1.00	21.00
##FFFFFF	6.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FD0

Deuteranopia (green-blind)

#005CC9

Tritanopia (blue-blind)

#615E7F

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7739cc;
/* rgb */ color: rgb(119, 57, 204);
/* oklch */ color: oklch(50.7% 0.212 297.5);

Tailwind

colors: {
  custom: {
    50: '#a575dd',
    500: '#7739cc',
    950: '#000000',
  },
}

SCSS

$custom: #7739cc;
$custom-light: #a575dd;
$custom-dark: #000000;

JSON

{
  "hex": "#7739cc",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 204
  },
  "hsl": {
    "h": 265.306,
    "s": 59.036,
    "l": 51.176
  },
  "oklch": {
    "l": 0.5072,
    "c": 0.21238,
    "h": 297.5
  },
  "luminance": 0.11208
}

Semantic roles & 50–950 ramp

primary

#7739CC

secondary

#B5D190

accent

#E246A0

background

#FAF7FD

surface

#F4EDFB

border

#CEC8D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #7739CC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →