#7739C3#7739C3

#7739C3 is a mid, highly saturated violet. Relative luminance 0.108; OKLCH L 50.0% C 0.203 H 299.5°. Best body text is #FFFFFF at 6.65:1 contrast (WCAG AA passes).

Color values

HEX	#7739C3
RGB	rgb(119, 57, 195)
HSL	hsl(267, 55%, 49%)
HSV	hsv(267, 71%, 76%)
CMYK	cmyk(39%, 70.8%, 0%, 23.5%)
CIE-LAB	lab(39.22, 53.91, -61.82)
CIE-LCH	lch(39.22, 82.03, 311.09°)
OKLab	oklab(50% 0.0997 -0.1764)
OKLCH	oklch(50% 0.203 299.5)
XYZ	xyz(18.9187, 10.7881, 52.7048)
Luminance	0.1079 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739C3 #85C339

analogous

#3940C3 #7739C3 #BC39C3

triadic

#7739C3 #C37739 #39C377

tetradic

#7739C3 #C33940 #85C339 #39C3BC

square

#7739C3 #C33940 #85C339 #39C3BC

split-complementary

#7739C3 #C3BC39 #40C339

monochromatic

#3D1D64 #5A2B94 #7739C3 #9767D2 #B796E0

Accessibility & contrast

On white

6.65

#7739C3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#7739C3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739C3

6.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739C3	#FFFFFF	#000000	##FFFFFF
##7739C3	1.00	6.65	3.16	6.65
#FFFFFF	6.65	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CC7

Deuteranopia (green-blind)

#005BC0

Tritanopia (blue-blind)

#655B7A

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7739c3;
/* rgb */ color: rgb(119, 57, 195);
/* oklch */ color: oklch(50.0% 0.203 299.5);

Tailwind

colors: {
  custom: {
    50: '#a474d6',
    500: '#7739c3',
    950: '#000000',
  },
}

SCSS

$custom: #7739c3;
$custom-light: #a474d6;
$custom-dark: #000000;

JSON

{
  "hex": "#7739c3",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 195
  },
  "hsl": {
    "h": 266.957,
    "s": 54.762,
    "l": 49.412
  },
  "oklch": {
    "l": 0.49999,
    "c": 0.20265,
    "h": 299.5
  },
  "luminance": 0.10788
}

Semantic roles & 50–950 ramp

primary

#7739C3

secondary

#AFCC8C

accent

#DE4A9B

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7739C3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →