#7739C1#7739C1

#7739C1 is a mid, highly saturated violet. Relative luminance 0.107; OKLCH L 49.8% C 0.200 H 299.9°. Best body text is #FFFFFF at 6.69:1 contrast (WCAG AA passes).

Color values

HEX#7739C1
RGBrgb(119, 57, 193)
HSLhsl(267, 54%, 49%)
HSVhsv(267, 70%, 76%)
CMYKcmyk(38.3%, 70.5%, 0%, 24.3%)
CIE-LABlab(39.07, 53.42, -60.91)
CIE-LCHlch(39.07, 81.01, 311.25°)
OKLaboklab(49.84% 0.1 -0.1737)
OKLCHoklch(49.84% 0.2 299.9)
XYZxyz(18.6941, 10.6983, 51.5218)
Luminance0.1070 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7739C1 #83C139
analogous
#393FC1 #7739C1 #BB39C1
triadic
#7739C1 #C17739 #39C177
tetradic
#7739C1 #C1393F #83C139 #39C1BB
square
#7739C1 #C1393F #83C139 #39C1BB
split-complementary
#7739C1 #C1BB39 #3FC139
monochromatic
#3D1D63 #5A2B92 #7739C1 #9766D2 #B795E0

Accessibility & contrast

On white

6.69
#7739C1 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.14
#7739C1 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739C1
6.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7739C1#FFFFFF#000000##FFFFFF
##7739C11.006.693.146.69
#FFFFFF6.691.0021.001.00
#0000003.1421.001.0021.00
##FFFFFF6.691.0021.001.00

Color blindness preview

Protanopia (red-blind)
#005CC5
Deuteranopia (green-blind)
#005BBE
Tritanopia (blue-blind)
#665A79
Achromatopsia (no color)
#5C5C5C

Design tokens & code

CSS
--color: #7739c1;
/* rgb */ color: rgb(119, 57, 193);
/* oklch */ color: oklch(49.8% 0.200 299.9);
Tailwind
colors: {
  custom: {
    50: '#a474d5',
    500: '#7739c1',
    950: '#000000',
  },
}
SCSS
$custom: #7739c1;
$custom-light: #a474d5;
$custom-dark: #000000;
JSON
{
  "hex": "#7739c1",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 193
  },
  "hsl": {
    "h": 267.353,
    "s": 54.4,
    "l": 49.02
  },
  "oklch": {
    "l": 0.49841,
    "c": 0.20048,
    "h": 299.9
  },
  "luminance": 0.10698
}

Semantic roles & 50–950 ramp

primary
#7739C1
secondary
#AECB8B
accent
#DE4A9A
background
#FAF7FD
surface
#F4EDFA
border
#CEC8D3
text
#100914
muted
#7F7B83

Preview Lab

Preview with #7739C1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7739C1 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva