#7739BF#7739BF

#7739BF is a mid, vivid violet. Relative luminance 0.106; OKLCH L 49.7% C 0.198 H 300.4°. Best body text is #FFFFFF at 6.73:1 contrast (WCAG AA passes).

Color values

HEX	#7739BF
RGB	rgb(119, 57, 191)
HSL	hsl(268, 54%, 49%)
HSV	hsv(268, 70%, 75%)
CMYK	cmyk(37.7%, 70.2%, 0%, 25.1%)
CIE-LAB	lab(38.91, 52.92, -59.98)
CIE-LCH	lch(38.91, 79.99, 311.42°)
OKLab	oklab(49.69% 0.1004 -0.171)
OKLCH	oklch(49.69% 0.198 300.4)
XYZ	xyz(18.4725, 10.6096, 50.3548)
Luminance	0.1061 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739BF #81BF39

analogous

#393EBF #7739BF #BA39BF

triadic

#7739BF #BF7739 #39BF77

tetradic

#7739BF #BF393E #81BF39 #39BFBA

square

#7739BF #BF393E #81BF39 #39BFBA

split-complementary

#7739BF #BFBA39 #3EBF39

monochromatic

#3C1D61 #5A2B90 #7739BF #9764D1 #B693DF

Accessibility & contrast

On white

6.73

#7739BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#7739BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739BF

6.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739BF	#FFFFFF	#000000	##FFFFFF
##7739BF	1.00	6.73	3.12	6.73
#FFFFFF	6.73	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BC3

Deuteranopia (green-blind)

#005BBC

Tritanopia (blue-blind)

#675978

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7739bf;
/* rgb */ color: rgb(119, 57, 191);
/* oklch */ color: oklch(49.7% 0.198 300.4);

Tailwind

colors: {
  custom: {
    50: '#a474d3',
    500: '#7739bf',
    950: '#000000',
  },
}

SCSS

$custom: #7739bf;
$custom-light: #a474d3;
$custom-dark: #000000;

JSON

{
  "hex": "#7739bf",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 191
  },
  "hsl": {
    "h": 267.761,
    "s": 54.032,
    "l": 48.627
  },
  "oklch": {
    "l": 0.49685,
    "c": 0.19831,
    "h": 300.4
  },
  "luminance": 0.1061
}

Semantic roles & 50–950 ramp

primary

#7739BF

secondary

#ACCA8A

accent

#DD4A99

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7739BF

Body copy rendered with the generated semantic roles for this colour.

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